Andrey Osadchuk


Angestellt, Director of Analytics and Conversion Rate Optimization, BizTech Enterprise Solutions

Nuremberg, Germany


Web Analytics
Digital Marketing
Adobe Analytics
Data Analyst
Web Analyst
Digital Analyst
Business Analyst
Data Analytics
Digital Analytics
Sales Analysis
Digital Strategy
Online Marketing
Internet Marketing
Business Analytics
Conversion Optimization
Conversion Rate Optimization
Conversionrate Optimierung
Conversion Optimierung
Business Development
User Experience
Usability Testing
A/B-Testing (Split-Testing)
Revenue Optimization
MVT (Multivariate Testing)
Customer Experience
Tag Management
Adobe Target
Adobe Audience Manager
Adobe Experience Cloud
Adobe Marketing Cloud
Adobe Analytics Cloud
Data Analysis
Web Analysis
Business Analysis
Web Analyse
Google Analytics


Professional experience for Andrey Osadchuk

  • Current 6 years and 6 months, since Mar 2016

    Director of Analytics and Conversion Rate Optimization

    BizTech Enterprise Solutions

    Leading analytics and conversion optimisation practice. Help companies grow their business, reach sales targets by implementing data-driven marketing culture. Keywords: Adobe Analytics Cloud, Adobe Analytics, Adobe Target, Adobe Audience Manager, DTM, Adobe Launch.

  • Current

    Adobe Analytics Coach & Instructor

    Adobe Analytics Online Trainings

    Individual-based online trainings on Adobe Analytics with flexible schedule and guaranteed results.

  • Current

    Adobe Analytics Tutor

    Adobe Analytics Implementation Audit Video Channel

    Teach my students how to properly implement Adobe Analytics. Youtube channel for those who work as Digital Analyst, Web Analyst, Data Analyst.

  • Current

    Adobe Analytics Pro

    Adobe Analytics Instagram

    Share interesting visualisations on Adobe Analytics. Instagram for those who are passionate to work as Digital Analyst, Web Analyst, Data Analyst.

  • 2 years, Apr 2014 - Mar 2016

    Head of Online Analytics and Conversion Optimization

    Kaspersky Labs GmbH

    Leading the global online analytics team. Web Analytics: provide actionable insights & recommendations, implement and support analytics solutions (primarily Adobe Analytics/ Omniture), carry out internal trainings, bring into action global scorecards. Conversion Optimization: improve websites performance through best practices implementation and A/B/Multivariate testing. Sales Analytics: provide recommendations, develop forecasting and business models.

  • 2 years and 1 month, Apr 2012 - Apr 2014

    Sales and Web Analysis Group Manager

    Kaspersky Labs GmbH

    • Strategized wide web analytics enterprise implementation, developed KPI’s and dashboards • Carried out individual and group trainings on Adobe Analytics (Omniture) • Promoted analytics best practices across business and product organizations • Established global sales performance reporting • Worked on data driven conversion rate optimization, UX and online sales growth

  • 3 years and 8 months, Sep 2008 - Apr 2012

    Senior Web Analyst

    Kaspersky Labs GmbH

    • Implemented and maintained Adobe Analytics (Omniture) globally. Performed 20+ training sessions on sales and web analytics for Online Sales, Digital Marketing and Customer Support divisions • Designed and implemented a comprehensive multi-level worldwide reporting for Online Sales division • Developed and deployed online sales forecasting models in EMEA and Russia • Deployed a number of tracking methods for sales reporting and “revenue share” deals execution

  • 1 year and 9 months, 2007 - Sep 2008

    Digital Marketing Specialist


    Delivered digital marketing strategy execution for one of the leading companies working on assessment of workplaces, occupational safety and health • Performed 50+ PPC campaigns in Google AdWords, Yandex Direct and Begun • Managed SEO activities and achieved top 3 in Google and Yandex SERPs within 3 months • Actively worked with web analytics tools (Google Analytics, SpyLog) to monitor the performance of the website and online marketing channels (Paid Search, SEO)

  • 2007 - 2008



    Founded two startups selling household chemicals and digital electronics. • Built project concept, developed digital strategy • Invented and applied practically a new method of website/products promotion that allowed the company to become the leading online seller of household chemicals in Russia • Performed 50+ PPC and SEO campaigns, achieved top 3 SERPs in Google, Yahoo, Yandex, Rambler • Performed ongoing web analytics (Google Analytics), reporting, and actions to be number one in the niche

  • 2006 - 2007

    Senior Web Developer

    IT Group Co. Ltd

    Led development of financial management and project management systems for one of the RUSAL daughter companies • Developed Reporting and Budgeting modules and improved core components • Designed and developed Project Management System • Implemented 30+ UX improvements based on the customer feedbacks and industry best practices

  • 2004 - 2006


    Own business

    Founded one of the biggest Russian online bulletin board nets. • Designed a concept, developed and managed business strategy • Developed a web based infrastructure and websites that served about 70k+ customers daily (apache, php, mysql) • Implemented project monetization strategy • Provided internet marketing in online channels (SEO, Paid Search, Email Marketing, onsite promotions) • Delivered UX and business data-driven enhancements based on web analytics (SpyLog, Hotlog, in-house DB & analytics)

  • 2004 - 2004

    Web Developer

    Inspectorate International Ltd

    Inspectorate R was merged with Inspectorate International. Multinational group with capabilities in an extensive range of commodities, providing independent inspection, sampling and testing services. Joined the company as a professional web developer (html, css, xml, js, ajax, php, mysql) to work on the CRM system. • Developed a number of modules including the one for certificates issuing process • Gathered feedbacks from the customers to improve UX for the operational efficiency • Improved UX

  • 2003 - 2004



    Founded a web design studio where focused on web development and digital marketing • Developed a CMS for small and medium size sites, built SaaS for internet marketing purposes • Developed and released 7 websites • Delivered digital marketing for the clients: developed and deployed SEO and Paid Search programs, website content marketing, delivered web analytics with recommendations to business

Educational background for Andrey Osadchuk

  • 2004 - 2007


    Plekhanov Russian Academy of Economics (REA)

  • 1998 - 2004

    Information Technology

    Moscow State Technological Institute STANKIN


  • English


  • Russian

    First language


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