Basic

Tobias Bernard

Angestellt, Digital Marketing Manager, Boehringer Ingelheim

Basel, Schweiz

Skills

Digital Marketing
Digital Analytics
SEM
SEO
Suchmaschinenmarketing
Suchmaschinenoptimierung
Web Analyse
Web Analytics
CRO
Conversion Optimierung
Google Analytics
Digitalisierung
Online-Kommunikation
Online Marketing
Multivariate Tests
A/B Testing
SEA
Axure Pro
Digital Analyst
Web Controlling
Optimizely
Adobe Catalyst
Google Tag Manager
Adobe Omniture
Tag Management
R
Tableau

Timeline

Professional experience for Tobias Bernard

  • Current , since May 2020

    Digital Marketing Manager

    Boehringer Ingelheim

  • 3 years and 7 months, Oct 2016 - Apr 2020

    Online Marketing Specialist (Global Marketing)

    Weleda AG

    Digital Analytics und Performance Specialist, Weleda Global Digital Marketing Team. - Analytics/Visualisation with R, Google BigQuery, SQL and Tableau - Creation and implementation of tracking concepts in Google Analytics/Google Tag Manager - Development of holistic search strategy (paid and organic) including recommended tactics for markets - Creation of global naming and tracking conventions and measurement frameworks - Technical SEO - Inhouse digital consulting for 20+ markets

  • 1 year, Oct 2015 - Sep 2016

    Digital Marketing Manager

    Insiders Technologies GmbH

  • 3 years, Oct 2012 - Sep 2015

    Duales Studium: Digitale Medien - Medienmanagement und Kommunikation

    Insiders Technologies GmbH

  • 2 months, Aug 2012 - Sep 2012

    Praktikant

    Insiders Technologies GmbH

    Einsatz im Marketing/Sales and Contract Management

Educational background for Tobias Bernard

  • 3 years and 1 month, Oct 2012 - Oct 2015

    Digitale Medien - Medienmanagement und Kommunikation

    DHBW Mannheim

    - Digitalisierung von Unternehmen - Digitales Marketing - Bachelorarbeit zum Thema Suchmaschinenoptimierung (Note: 1,3)

  • 10 years, Aug 2002 - Jul 2012

    Abitur

    Georg-August-Zinn-Schule Reichelsheim i. Odw.

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

  • Spanish

    Basic

Wants

Fachlichen Austausch
rund um Onlinemarketing
Linktausch
Affiliate
Netzwerk-Kontakte

Interests

Fotografie
Rennrad
Android
Reisen
Mountainbike

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