Abdurashid Atahanov

Established and managing own niche agency specialised in digital analytics, marketing, research, business intelligence and e-commerce. Clients included SMEs from UAE, Malaysia and Uzbekistan. Disseminated digital marketing and analytics in the region through organising various events of related domains and keynote speaking.

Develop existing and establish new valuable cooperation and partnerships with leading educational institutions, organisations and corporations globally.

Led the development, implementation, monitoring, measurement and improvement of the IUT’s strategic plan. Implemented a new way of working using Asana, integrated it across 24 divs / 90+ employees; applied OKR method. Contributed to the web performance and further optimization of Inha.uz, analysed various social media pages data.

Successfully lectured and tutored on Retail and Services Marketing, Management Information Systems and IT Foundations modules to groups of 15 to 150 students per session as part of University of Wales and Bangor University programs at MDIST.

Measured and reported on the effectiveness of large corporate websites through online research, web surveys, online-offline data analysis, web analytics, findings-insights, dashboards, scorecards, rankings and benchmarking. Created new surveys dashboard service line for the company which continuously boosted its revenue for 4+ years. (25 clients served incl. Aegon, ABB, ING, Nordea, Arla, Luxottica, Aramco, Alstom, Eutelsat, WG, P&G, PMI etc.)

Founded prospectuz.com (business networking) + daromad.com (ad network) by investing over $52K of own funds. Effectively led and managed 17 people that improved my projects management, delegation and leadership skills.

Conducting regular Investor Relations/Research & Development/Visitors surveys at Nestle.com, results in-depth analysis and reporting the findings with recommendations, Webtrends, SPSS, Tableau and more.

Carried in-depth UK & EU publisher & advertiser network analysis, maintained online inventory demand & supply. Co-developed Publishers Performance Grading model for media buying team by analyzing Inventory Cost vs Quality which aided the team to better plan for Q4 in times of inventory buying decisions. Analysed the performance & contribution of all publishers, advertisers & campaigns to the overall network, and more.

Assisted Nescafé Mainz Factory's techical store team in the integration and implementation of SAP system as part of the Nestlé Group’s GLOBE (Global Excellence) project. Maintained technical store’s all spare parts data, daily stock routine, organized all kinds of spare parts, ran regular inventory control checks etc.

Conducted Bachelor’s Theses work on "Establishing Marketing department and measuring its efficiency within industrial firms" and gained insight into how Nestle production and engineering lines operated.

Digital marketing planning, online campaigh planning, online customer acquisition, online customer retention, data management, database applications, web marketing, SEM, SEO, e-mail marketing, mobile marketing, digital TV, digital radio, emerging platforms, web analytics

Digital marketing communications, integrated marketing communications, international marketing, international finance, research methods

International trade, business strategy, management in international firms, analytical techniques and statistics

Humanitarian, social, philosophical, liberal art related

Office tools, e-commerce, HTML

Economics and management related