Abdurashid Atahanov

Inhaber, Digital Analytics, Marketing & eBusiness Partner, Prospectuz DGTAL (UK)

Abschluss: IDM Diploma in Digital Marketing, Institute of Direct Marketing, UK

Tashkent, Uzbekistan


Digital Analytics
Customer Experience
Digital Marketing
Web Analytics
Online Research
Online Surveys
Data Analysis
Data Visualisation
Data Analytics
Data Mining
Business Intelligence
Text Analytics
Online Advertising
Online Marketing
Internet Marketing
Performance Analysis
Web Project Management
Ad server network
Surveys dashboards
Analytics dashboards
Benchmarking dashboards
Benchmarking analysis
Certified Web Analyst
Google AdWords
Google Adsense
Google Tag Manager
WebTrends Analytics
Adobe Analytics
Social Media Marketing
User Experience Testing
Heap analytics
Conversion rate optimisation
Digital marketing and analytics training
Corporate websites measurement
Start up projects
UK limited company
Business Idea


Professional experience for Abdurashid Atahanov

  • Current 11 years and 6 months, since Jan 2013

    Digital Analytics, Marketing & eBusiness Partner

    Prospectuz DGTAL (UK)

    Established and managing own niche agency specialised in digital analytics, marketing, research, business intelligence and e-commerce. Clients included SMEs from UAE, Malaysia and Uzbekistan. Disseminated digital marketing and analytics in the region through organising various events of related domains and keynote speaking.

  • 10 months, Jan 2020 - Oct 2020

    Head of International Cooperation & Industry Partnerships

    Republican Graduate Schoolof Business & Management (RGSBM)

    Develop existing and establish new valuable cooperation and partnerships with leading educational institutions, organisations and corporations globally.

  • 11 months, Nov 2015 - Sep 2016

    Head of Strategic Planning & Performance Analytics

    INHA University in Tashkent

    Led the development, implementation, monitoring, measurement and improvement of the IUT’s strategic plan. Implemented a new way of working using Asana, integrated it across 24 divs / 90+ employees; applied OKR method. Contributed to the web performance and further optimization of Inha.uz, analysed various social media pages data.

  • 1 year, Sep 2014 - Aug 2015

    Visiting Lecturer on MIS-RSM-FIT

    Management Development Institute of Singapore Tashkent

    Successfully lectured and tutored on Retail and Services Marketing, Management Information Systems and IT Foundations modules to groups of 15 to 150 students per session as part of University of Wales and Bangor University programs at MDIST.

  • 4 years and 11 months, Jul 2009 - May 2014

    Web Analyst & Research Consultant

    Bowen Craggs & Co.

    Measured and reported on the effectiveness of large corporate websites through online research, web surveys, online-offline data analysis, web analytics, findings-insights, dashboards, scorecards, rankings and benchmarking. Created new surveys dashboard service line for the company which continuously boosted its revenue for 4+ years. (25 clients served incl. Aegon, ABB, ING, Nordea, Arla, Luxottica, Aramco, Alstom, Eutelsat, WG, P&G, PMI etc.)

  • 2 years and 7 months, Jun 2010 - Dec 2012

    Head of Digital Product, Customer & Media Development

    Atahanov Online Ltd.

    Founded prospectuz.com (business networking) + daromad.com (ad network) by investing over $52K of own funds. Effectively led and managed 17 people that improved my projects management, delegation and leadership skills.

  • 2 years and 5 months, Feb 2007 - Jun 2009

    Online Research & Data Analyst

    Nestlé S.A.

    Conducting regular Investor Relations/Research & Development/Visitors surveys at Nestle.com, results in-depth analysis and reporting the findings with recommendations, Webtrends, SPSS, Tableau and more.

  • 4 months, Jun 2008 - Sep 2008

    Business Analyst - Supply & Demand, Advertiser & Publisher Group

    Yahoo! Europe

    Carried in-depth UK & EU publisher & advertiser network analysis, maintained online inventory demand & supply. Co-developed Publishers Performance Grading model for media buying team by analyzing Inventory Cost vs Quality which aided the team to better plan for Q4 in times of inventory buying decisions. Analysed the performance & contribution of all publishers, advertisers & campaigns to the overall network, and more.

  • 11 months, Oct 2004 - Aug 2005

    SAP Implementation Assistant

    Nestle Deutschland AG, Nescafe Mainz

    Assisted Nescafé Mainz Factory's techical store team in the integration and implementation of SAP system as part of the Nestlé Group’s GLOBE (Global Excellence) project. Maintained technical store’s all spare parts data, daily stock routine, organized all kinds of spare parts, ran regular inventory control checks etc.

  • 2 years and 4 months, Jun 2002 - Sep 2004

    Industrial Intern (Production & Engineering)

    Nestle Uzbekistan LLC, Namangan Waters

    Conducted Bachelor’s Theses work on "Establishing Marketing department and measuring its efficiency within industrial firms" and gained insight into how Nestle production and engineering lines operated.

Educational background for Abdurashid Atahanov

  • 1 year and 6 months, Apr 2007 - Sep 2008

    Digital Marketing (online study)

    Institute of Direct Marketing, UK

    Digital marketing planning, online campaigh planning, online customer acquisition, online customer retention, data management, database applications, web marketing, SEM, SEO, e-mail marketing, mobile marketing, digital TV, digital radio, emerging platforms, web analytics

  • 1 year and 11 months, Feb 2005 - Dec 2006

    International Business (Marketing)

    London South Bank University, UK

    Digital marketing communications, integrated marketing communications, international marketing, international finance, research methods

  • 4 months, Oct 2004 - Jan 2005

    International Business

    Fachhochschule Mainz, Germany

    International trade, business strategy, management in international firms, analytical techniques and statistics

  • 3 months, Jul 2003 - Sep 2003

    Liberal Arts

    European College of Liberal Arts, Berlin, Germany, (scholarship)

    Humanitarian, social, philosophical, liberal art related

  • 3 months, Jul 2002 - Sep 2002


    National Institute of Information Technologies, New Delhi, India (scholarship)

    Office tools, e-commerce, HTML

  • 3 years and 11 months, Sep 1999 - Jul 2003


    Namangan Engineering-Pedagogical Institute

    Economics and management related


  • English


  • Russian


  • German


  • Uzbek



web analytics
data analysis
data visualization
digital marketing
online marketing
business exhibitions
internet business start up projects
business reading

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