Angela Alkemade

Amrop is specialised in Context Driven Executive Search. With 84 offices in more than 50 countries, we facilitate in the identification and recruitment of outstanding chief executives, directors and senior managers. International and national assignments, across different executive functional disciplines; particular focus on FMCG, Consumer Goods & Retail (incl. luxury consumer products, international retail distributors), Automotive & Industrial (B2B, manufacturing)

* Defining international sales promotion & merchandise strategy * Define international merchandise range * Develop international merchandise material (signs, glasses, promotion material for Rugby World Cup, Champions League, James Bond etc.)

* Defining communication plan & after sales service strategy for Heineken/Krups Beertender (Switzerland & The Netherlands)

Introduction & roll-out of the Krups Nespresso System in the Netherlands * Introduction strategy for Krups/Heineken Beertender in the Netherlands * Product management for all Moullinex & Krups product categories in the Benelux