Angelika Winter (geb. Ciupa)

• Development and establishment of a marketing strategy and building the marketing department • Cooperation with marketing agencies, budget responsibility, employee management and cooperation with licence partner • Development of a 360-degree marketing plan with focus on digital marketing • Development and establishment of shop in shop concepts • Conception and implementation of the own website and a webshop • Development of a communication strategy incl. PR work

• Part of the Growth Team for Europe & Middle East (24 countries) • Development of an online marketing strategy for lead generation • Development of a communication strategy incl. PR work • Responsibility and establishment of new & innovative business models and brand building • Marketing management of the premium brand Food affairs • Development and establishment of a new digital marketing project for EME • Cooperation with marketing agencies, budget responsibility, employee management

• Development of a marketing & sales strategy • Cooperation with marketing agencies, press relations and budget responsibility • Establishing a new look and feel for client offerings as well as support for customized offerings • Development and implementation of brand positioning, branding, visibility • Development and implementation of the online marketing strategy and activities to support business development • Caterer of the year winner 2020 (concept: Creating a place to connect)

• Deputy Head of Marketing • Strategic marketing (development of the marketing strategy & budget planning for 2020) • Product marketing (concept development, execution and success control; contact person for strategic partners as well as cooperation partners; development of activities with the aim of increasing like for like and addressing new consumers) • Interface between Purchasing, Culinary, Operations and Sales • Established the first Food Trend Report in the German market

• Product marketing with focus on cold beverages (successfully implemented cold beverage campaign in 2018/19. This was established in Continental Europe) • Responsibility and implementation of retail promotions • Development and establishment of own food brands • Observation and strategic interpretation of consumer insights & market trend

Projektstudium-Schwerpunkt: Digitales Marketing

At Hexagon Manufacturing Intelligence;