Ani Dimitrova

My PPC services include: - complete set up, audit, management and optimisation of Google Ads search, display, video and retargeting campaigns - complete set up, management and optimisation of Facebook Ads prospecting and retargeting campaigns, all formats and placements - planning and implementation of digital marketing strategies, budget allocation and forecast - performance marketing from execution to monitoring - landing pages optimisation - planning, creation, A/B testing - keyword research

• Responsible for all paid marketing channels for 10 European countries • Strategic marketing planning and continuous optimization strategies to drive customer engagement • Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc. • Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting • Budget planning and allocation, monthly and quarterly forecast

• Creating, managing and optimising Search, Retargeting, Display & Video campaigns among various channels – AdWords, Facebook, YouTube • Planning, developing and implementing large marketing budget across multiple accounts in numerous European countries • Perform detailed analysis on paid marketing performance with a focus on increasing lead generation • Improving ROI and efficiency on marketing spend based on strict monthly targets • A/B testing and analysis of ad copy and creative

• Maintaining and optimising Google AdWords and Bing Accounts • Create e-commerce shops from scratch • Work with over 20 000 products database • Work closely with the It team to help build marketing software, automate processes • Conversion flow optimisation • Responsible for pricing policy • Search Engine Optimisation, Articles writing, Link building • Build Amazon and eBay merchant accounts • Market and products research. Competitive analysis