Ani Dzhibova

Setting the commercial strategy Restructuring the business -organization matrix, process and communication flow Changing mind set, coaching and leadership, succession planning Key stakeholders relationship management P&L management Developing top suppliers partnership Implement new range strategy with focus on Categories’ roles Implement SCM standards, policy Optimize SCM process and improve the relevant KPIs Increase marketing efficiency

•Set the business from the very beginning •Define and implement company strategy •plan, budget and control •cash flow management •constant improvement, change management •lead int. projects •vendor management, procurement •assortment definition and development •Optimize procurement and SCM process and follow their strict compliance •market screening, competition analysis, customer journey •plan ATL & BTL; social media campaigns; digital marketing •set, launch, manage the online shop

•define strategy for the category development •plans to achieve KPIs •market screening to identify opportunities and manage risks •customer behavior and journey analysis to improve shopping experience •vendor management to increase margin, market-share, quality and customer satisfaction •launch new product to differentiate, customer loyalty and visitors rate •assortment management, Pricing, communication and presentation concept •Supply chain management