Anıl Yarımca

Owned end-to-end B2B SaaS sales from discovery to close and expansion across enterprise and mid-market customers globally. Built partner-led sales motions with resellers, implementation partners, and affiliates. Led high-value enterprise deals aligning internal teams with stakeholders. Launched affiliate and referral programs as GTM channels. Expanded accounts via new automation and AI use cases, driving upsell and retention. Supported international market entry with direct and partner-led strategies.

Owned and managed affiliate and revenue share partner accounts end to end, focusing on performance growth and sustained revenue contribution. Built relationships with affiliates and traffic partners, aligning incentives with company goals. Coordinated with external contractors including ad specialists and content creators to improve campaign execution and conversion performance. Monitored partner performance and collaborated on optimization efforts to increase deal volume and revenue consistency.

Expanded and developed the affiliate program using PartnerStack, improving partner workflows and operations. Recruited, onboarded, and supported affiliates and SaaS partners while contributing to co-marketing and joint go-to-market activities to generate qualified inbound demand. Owned the inbound sales pipeline end to end, from prospecting and lead qualification to product demos and converting leads into paying customers.

Thesis: Strategic Partnerships in the Software Technology Ecosystem: Cross-Sector Models, Challenges, and Opportunities