Anindita Choudhury

Key Account Management & overseeing marketing & sales for global accounts - Volkswagen, Volvo, MG Motors, Hyundai, Nissan, John Deere, etc. Product design & development, handling product cycle, STP for new developments, developing customer retention strategy, order generation, inventory & supply chain management, and resolving techno-commercial issues. Liaised with R&D, Engineering, and Production departments to ensure timely custom product development, prototyping, and customer requirements are met.

Key Account Management and overseeing marketing & sales for accounts - Indian Defence, Indian Navy, State Transports, Tata Steel, NTPC, Indian Oil, ONGC, Reliance, ATC etc. Handled execution of critical projects of Ministry of Defence - Govt. Of India. Achieved 110%+ of Sales Goals within 8 months of joining. Worked with multiple cross-functional teams including production, SCM & logistics, finance, and service, to ensure targets are met with customer satisfaction.

Resolved frequent stock out problems and inventory management for FMCG products over E-commerce channels (Grofers, BigBasket, and Amazon) by compiling product, market, and customer data to develop models that forecast accurate sales projections. Suggested methods to enhance promotional campaigns by evaluating consumer preferences and behaviors, combined with market trends and historical data, which created opportunities for a 5% increase in CTR.

Volunteered at an NGO to put my gained management skills for upliftment of the society. Contributed to mock-ups, email campaigns and social media content. Led development of social media campaign which increased interaction on client’ s social media pages/profiles by 92% against prior month’s posts. Managed company’s Facebook page, averaging a 20% follower growth. Developed and implemented fundraising approaches, raising over Rs 4,20,000 in a month for a child’s education on Milaap.Org.

Conducted market research across various car showrooms to analyze the popularity and brand awareness of Exide four-wheeler batteries among Kolkata car dealers and supply chain members. Collected primary data using group discussions, personal interviews & questionnaires to get a broader view of the company's after-sale services and the satisfaction level of users. Used statistical tool SPSS to track key metrics, and develop spreadsheets and data models. Presented solution pitches to the marketing team.

Full-time GPA: 3.49/4.00 Dean’s List – Top 10% of the batch

GPA: 7.48/10.00

Percentage: 91%

GPA: 9.00/10.00