Anindita Choudhury

Angestellt, Assistant Manager – OE Marketing, Automotive, EXIDE INDUSTRIES LIMITED
Abschluss: MBA, SVKM’S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
Pune, Indien

Fähigkeiten und Kenntnisse

Key Account Management
B2B Sales
Market Research
Product Marketing
Data Analysis & Visualisation
Communication & Negotiation
Customer Relationship Management
SAP Software
IBM SPSS Software
Leadership & Teamwork
MS Office Tools
Keynote
Ability to perform well under pressure
Fast learner
Time Management

Werdegang

Berufserfahrung von Anindita Choudhury

  • Bis heute 3 Jahre und 5 Monate, seit März 2022

    Assistant Manager – OE Marketing, Automotive

    EXIDE INDUSTRIES LIMITED

    Key Account Management & overseeing marketing & sales for global accounts - Volkswagen, Volvo, MG Motors, Hyundai, Nissan, John Deere, etc. Product design & development, handling product cycle, STP for new developments, developing customer retention strategy, order generation, inventory & supply chain management, and resolving techno-commercial issues. Liaised with R&D, Engineering, and Production departments to ensure timely custom product development, prototyping, and customer requirements are met.

  • 1 Jahr und 8 Monate, Juli 2020 - Feb. 2022

    Assistant Manager – Institutional Sales, Automotive

    EXIDE INDUSTRIES LIMITED

    Key Account Management and overseeing marketing & sales for accounts - Indian Defence, Indian Navy, State Transports, Tata Steel, NTPC, Indian Oil, ONGC, Reliance, ATC etc. Handled execution of critical projects of Ministry of Defence - Govt. Of India. Achieved 110%+ of Sales Goals within 8 months of joining. Worked with multiple cross-functional teams including production, SCM & logistics, finance, and service, to ensure targets are met with customer satisfaction.

  • 2 Monate, Apr. 2019 - Mai 2019

    MBA Summer Intern - Sales & Distribution: Modern Trade (E-Commerce Channels)

    ITC Limited

    Resolved frequent stock out problems and inventory management for FMCG products over E-commerce channels (Grofers, BigBasket, and Amazon) by compiling product, market, and customer data to develop models that forecast accurate sales projections. Suggested methods to enhance promotional campaigns by evaluating consumer preferences and behaviors, combined with market trends and historical data, which created opportunities for a 5% increase in CTR.

  • 2 Monate, Jan. 2019 - Feb. 2019

    Social Media Marketing Intern

    NGO VIDYARANYA

    Volunteered at an NGO to put my gained management skills for upliftment of the society. Contributed to mock-ups, email campaigns and social media content. Led development of social media campaign which increased interaction on client’ s social media pages/profiles by 92% against prior month’s posts. Managed company’s Facebook page, averaging a 20% follower growth. Developed and implemented fundraising approaches, raising over Rs 4,20,000 in a month for a child’s education on Milaap.Org.

  • 2 Monate, Dez. 2017 - Jan. 2018

    Market Research Intern, Automotive

    EXIDE INDUSTRIES LIMITED

    Conducted market research across various car showrooms to analyze the popularity and brand awareness of Exide four-wheeler batteries among Kolkata car dealers and supply chain members. Collected primary data using group discussions, personal interviews & questionnaires to get a broader view of the company's after-sale services and the satisfaction level of users. Used statistical tool SPSS to track key metrics, and develop spreadsheets and data models. Presented solution pitches to the marketing team.

Ausbildung von Anindita Choudhury

  • 2 Jahre und 1 Monat, Juni 2018 - Juni 2020

    Marketing

    SVKM’S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

    Full-time GPA: 3.49/4.00 Dean’s List – Top 10% of the batch

  • 3 Jahre, Juni 2015 - Mai 2018

    Marketing

    ST. XAVIER’S COLLEGE (AUTONOMOUS), KOLKATA

    GPA: 7.48/10.00

  • 11 Monate, Juni 2014 - Apr. 2015

    Commerce

    MAHADEVI BIRLA WORLD ACADEMY (CBSE)

    Percentage: 91%

  • 11 Monate, Juni 2012 - Apr. 2013

    General

    MAHADEVI BIRLA WORLD ACADEMY (CBSE)

    GPA: 9.00/10.00

Sprachen

  • Englisch

    Muttersprache

  • Bengali

    Muttersprache

  • Hindi

    Muttersprache

  • Koreanisch

    Gut

  • Mandarin

    Grundlagen

  • Deutsch

    Grundlagen

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