
Anindita Choudhury
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anindita Choudhury
- Bis heute 3 Jahre und 5 Monate, seit März 2022
Assistant Manager – OE Marketing, Automotive
EXIDE INDUSTRIES LIMITED
Key Account Management & overseeing marketing & sales for global accounts - Volkswagen, Volvo, MG Motors, Hyundai, Nissan, John Deere, etc. Product design & development, handling product cycle, STP for new developments, developing customer retention strategy, order generation, inventory & supply chain management, and resolving techno-commercial issues. Liaised with R&D, Engineering, and Production departments to ensure timely custom product development, prototyping, and customer requirements are met.
- 1 Jahr und 8 Monate, Juli 2020 - Feb. 2022
Assistant Manager – Institutional Sales, Automotive
EXIDE INDUSTRIES LIMITED
Key Account Management and overseeing marketing & sales for accounts - Indian Defence, Indian Navy, State Transports, Tata Steel, NTPC, Indian Oil, ONGC, Reliance, ATC etc. Handled execution of critical projects of Ministry of Defence - Govt. Of India. Achieved 110%+ of Sales Goals within 8 months of joining. Worked with multiple cross-functional teams including production, SCM & logistics, finance, and service, to ensure targets are met with customer satisfaction.
- 2 Monate, Apr. 2019 - Mai 2019
MBA Summer Intern - Sales & Distribution: Modern Trade (E-Commerce Channels)
ITC Limited
Resolved frequent stock out problems and inventory management for FMCG products over E-commerce channels (Grofers, BigBasket, and Amazon) by compiling product, market, and customer data to develop models that forecast accurate sales projections. Suggested methods to enhance promotional campaigns by evaluating consumer preferences and behaviors, combined with market trends and historical data, which created opportunities for a 5% increase in CTR.
- 2 Monate, Jan. 2019 - Feb. 2019
Social Media Marketing Intern
NGO VIDYARANYA
Volunteered at an NGO to put my gained management skills for upliftment of the society. Contributed to mock-ups, email campaigns and social media content. Led development of social media campaign which increased interaction on client’ s social media pages/profiles by 92% against prior month’s posts. Managed company’s Facebook page, averaging a 20% follower growth. Developed and implemented fundraising approaches, raising over Rs 4,20,000 in a month for a child’s education on Milaap.Org.
- 2 Monate, Dez. 2017 - Jan. 2018
Market Research Intern, Automotive
EXIDE INDUSTRIES LIMITED
Conducted market research across various car showrooms to analyze the popularity and brand awareness of Exide four-wheeler batteries among Kolkata car dealers and supply chain members. Collected primary data using group discussions, personal interviews & questionnaires to get a broader view of the company's after-sale services and the satisfaction level of users. Used statistical tool SPSS to track key metrics, and develop spreadsheets and data models. Presented solution pitches to the marketing team.
Ausbildung von Anindita Choudhury
- 2 Jahre und 1 Monat, Juni 2018 - Juni 2020
Marketing
SVKM’S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
Full-time GPA: 3.49/4.00 Dean’s List – Top 10% of the batch
- 3 Jahre, Juni 2015 - Mai 2018
Marketing
ST. XAVIER’S COLLEGE (AUTONOMOUS), KOLKATA
GPA: 7.48/10.00
- 11 Monate, Juni 2014 - Apr. 2015
Commerce
MAHADEVI BIRLA WORLD ACADEMY (CBSE)
Percentage: 91%
- 11 Monate, Juni 2012 - Apr. 2013
General
MAHADEVI BIRLA WORLD ACADEMY (CBSE)
GPA: 9.00/10.00
Sprachen
Englisch
Muttersprache
Bengali
Muttersprache
Hindi
Muttersprache
Koreanisch
Gut
Mandarin
Grundlagen
Deutsch
Grundlagen
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