Anit Roy
Angestellt, Senior Business Analyst, Essity
München, Deutschland
Werdegang
Berufserfahrung von Anit Roy
Bis heute 9 Jahre, seit Mai 2015
Senior Business Analyst
Essity
* Driving global cross BU & Category Essity Digital Sales & Marketing enablement * Running a Buy It Now (Where to Buy) program for B2B brands * Brand Engagement via Ratings and Reviews & Marketing Automation * Owning services - Digital Asset Management (DAM), Online Retailer Analytics (Clavis), SEO + SEM (SEMRush), Amazon Analytics (OneClickRetail), * Driving data driven digital marketing using Power BI * Defined global model for the Global AdServer (DoubleClick) and Google Analytics 360 roll-outs
4 Jahre und 1 Monat, Apr. 2011 - Apr. 2015
Senior Consultant
Cognizant Technology Solutions AG
Digital Strategy & Transformation Consultant and Optimisation Owner for eCommerce platform, generating GBP 1.4 Billion in revenues, at UK based department store chain * Drove improvements on conversion funnel resulting in NPS score going up by 5% * Digital Marketing – Search Engine Marketing, Social Media and Email Marketing * Defined requirements and business scenarios for Click & Collect, including the end-to-end re-design from front-end website changes, to the supply chain and fulfillment processes
3 Jahre und 7 Monate, Sep. 2005 - März 2009
Assistant System Engineer
Tata Consultancy Services Ltd
Ausbildung von Anit Roy
1 Jahr und 10 Monate, Juli 2009 - Apr. 2011
Master of Business Administration (MBA)
Indian Institute of Foreign Trade
Marketing and International Business
4 Jahre und 2 Monate, Aug. 2001 - Sep. 2005
Computer Engineering
Sikkim Manipal Institute of Technology
Computer Networks and Internet Technology
Sprachen
Englisch
Muttersprache
Deutsch
Grundlagen
Bengali
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