Anit Roy
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anit Roy
- Current 11 years and 1 month, since May 2015
Senior Business Analyst
Essity
* Driving global cross BU & Category Essity Digital Sales & Marketing enablement * Running a Buy It Now (Where to Buy) program for B2B brands * Brand Engagement via Ratings and Reviews & Marketing Automation * Owning services - Digital Asset Management (DAM), Online Retailer Analytics (Clavis), SEO + SEM (SEMRush), Amazon Analytics (OneClickRetail), * Driving data driven digital marketing using Power BI * Defined global model for the Global AdServer (DoubleClick) and Google Analytics 360 roll-outs
- 4 years and 1 month, Apr 2011 - Apr 2015
Senior Consultant
Cognizant Technology Solutions AG
Digital Strategy & Transformation Consultant and Optimisation Owner for eCommerce platform, generating GBP 1.4 Billion in revenues, at UK based department store chain * Drove improvements on conversion funnel resulting in NPS score going up by 5% * Digital Marketing – Search Engine Marketing, Social Media and Email Marketing * Defined requirements and business scenarios for Click & Collect, including the end-to-end re-design from front-end website changes, to the supply chain and fulfillment processes
- 3 years and 7 months, Sep 2005 - Mar 2009
Assistant System Engineer
Tata Consultancy Services Ltd
Ausbildung von Anit Roy
- 1 year and 10 months, Jul 2009 - Apr 2011
Master of Business Administration (MBA)
Indian Institute of Foreign Trade
Marketing and International Business
- 4 years and 2 months, Aug 2001 - Sep 2005
Computer Engineering
Sikkim Manipal Institute of Technology
Computer Networks and Internet Technology
Sprachen
English
C2 (Verhandlungssicher / Muttersprachlich)
German
A1-A2 (Grundkenntnisse)
Bengali
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