Anja Jakimenko

- Team lead of ~ 30 team members - Strategic marketing and topic planning for focus industries and all product launches within WAGO - Derived budget planning and reporting - Developing an international stage gate process for market launches - Responsible for the most successful marketing campaign in WAGO history: “Gib mir mal ne WAGO” / Effie Bronze Winner in B2B Highlight 2024

- Team lead of 8 members - Development and implementation of standardized concept for product launches - Operationalization of coordinated product launches - Responsible for the development of strategy-compliant product communication concepts for the strategic business areas and market introductions - Execution of marketing and budget planning, as well as control and controlling for the corresponding areas of responsibility

- Team lead of 10 team members - Development and implementation of decision-making committees - Operationalization of coordinated campaign concepts - Process optimization and standardization (in assets, channels and budgets) of recurring (product) market launches - Conceptual design of leading trade shows (Hannover Messe, SPS - smart production solutions, Light & Building) and various Trade shows - Digital events - Media planning (online and offline)

- Developing market communication for the focus sectors; - Planning and implementation of the largest customer event (Smart Grid Symposium) - Responsible for marketing activities within the scope of NAMUR sponsorship - Conceptual design of all relevant trade shows for our focus sectors - Planning and implementation of all marketing activities

Optimierung des Online-Marketings im Business-to-Business Umfeld am Beispiel des chemischen Industriebetriebes BASF Polyurethanes GmbH

Eigenverantwortliches Projekt über die Integration von Produktspezifikationen mit Hilfe einer SAP-Schnittstelle

Marketing, Außenwirtschaft

Marketing, Außenwirtschaft