Anja Neugebauer

• Manage a team of 3 Account Strategists • Manage big global / European projects to innovate our work processes • Drive advertiser, acquisition and overall business growth of traditional media agencies. • Strengthening long-term relationships from executive C/B-level down to specific account teams including Media Planners and Buyers. • Build compelling, data-driven long term agency plans. • Synchronize with internal cross-functional teams to further develop agencies

Work with Agencies in the DACH region and acquire new large advertisers for Google: develop online strategies for their clients, prepare pitch decks / insights, joined pitches, pitch their offline clients to online. First person in Google for this role in ACH. Educate and pitch media agencies YouTube products after the launch in ACH.

• Prospecting new potential advertisers via various strategic initiatives • Strategic cooperations for new potential clients and agencies for AdWords in Austria and Local clients in Germany • Developing / Pitching / Presenting solutions for: search, display, mobile and YouTube to new AdWords clients • Providing the ultimate in customer service

Account Manager and Strategist for Austrian Clients: Account Manager for clients with big growth potential; Account Strategist: AdWords campaign building and optimizations, Account Health Checks for bigger clients, Education of agencies in campaign building

member of research team which works together with the IHK on the topic: results of the go-for-europe project and advices for further development

develop applied problem solving models, prepare audits and trainings, research - especial Change Management and CR, arrange presentations

http://apm.stanford.edu/