Anna Katharina Gasser

Implementation of European Communications and Portfolio, with the focus on Digital projects, especially website content revision and website functionality testing. Support of the social media accounts, preparation of the monthly newsletters and customer communication. Localisation of online centrally driven business communications pieces and execution of centrally driven new product launches and promotions. Collaboration with different agencies.

assistance in the daily tasks and customer support, preparation of presentations and reports

preparing “Marketing Planning” overview of European markets, consolidate marketing activities of China and make an overview of local productions, support at the Global Marketing Forum 2015 in Munich, workshops with agencies and other departments

Creation of a PR manual, employee surveys, proofreading of articles/advertisements, preparation and support of courses and conferences, marketing tasks

Participation in press conferences, preparation, organisation, execution of interviews, conduct of surveys, research

Marketing, International Business, Strategy

Marketing, Internal Communication

Public Relations, Unternehmenskommunikation