Anna-Lena Graf

• Manage end-to-end tenders and supplier negotiations to ensure competitive pricing and strong, long-term partnerships. • Lead product development from concept to market, delivering high-quality, trend-driven private label products. • Collaborate cross-functionally with quality management, marketing, and category management to bring new items to shelf efficiently. • Analyze market trends and consumer insights to optimize assortment performance and identify innovation opportunities.

Responsible for milk alternatives, nut butters, dairy alternatives, vegan spreads etc. Managing tenders, supplier negotiations, and new product development from concept to launch.

Worked across multiple categories such as hot beverages, ready meals, spreads, convenience, and plant-based products. Supported category management and contributed to an international project in Italy focused on product development and sourcing.

• Supported the Private Label Buyer in the confectionery and snacks category. • Responsible for managing listing processes and product documentation. • Assisted in product development and promotional planning. • Provided administrative and analytical support in day-to-day operations.

- Qualitätsmanagement - Verkostungen

Schwerpunkt Humanernährung; Bachelorarbeit: Probiotika zur Behandlung des Reizdarmsyndroms bei Erwachsenen