Anna Averkina

Strategic career pivot and international relocation from Moscow to Berlin, utilizing the transition period for advanced technical upskilling and local market integration: - Dedicated intensive time to a remote professional Data Science Specialization (2024–2025) focused on hands-on experience developing and evaluating ML models for classification, regression, NLP, time-series forecasting and computer vision. - German Language TELC B1 Certification in February 2026.

- Developed econometric models to evaluate marketing effectiveness and guide investment decisions - Improved estimated sales efficiency for a pharma client by 8–12% through data-driven budget optimization - Built forecasting and scenario-planning models for budget allocation and performance optimization - Designed ROI measurement frameworks quantifying the business impact of media investments - Automated reporting and data-prep pipelines in Python, cutting manual effort by ~40%

- Led data-driven marketing planning for international clients with budgets exceeding €5M - Defined KPIs and measurement frameworks for campaign evaluation - Conducted audience segmentation and media consumption analysis - Drove launch of a new automotive brand, contributing to 3% market share and 60% brand awareness

- Developed integrated media strategies aligned with client business objectives across CIS and Baltic markets - Optimized campaign budgets and performance through continuous analysis and reporting - Collaborated cross-market with regional teams to align planning with local business goals