Anna Dixon

Responsible for leading the team to deliver strategic, content and technical solutions for the digital platform for Marlboro cigarettes. Previously part of the team which delivered the L&M “Open for More” ATL campaign and Mr Philip Morris “Good Takes Time” integrated campaign including digital trade engagement, POS and animations.

Responsible for leading the sustain team, maintaining the “MyOpel” digital after sales platform. The position involved coordinating platform enhancements, working closely with strategy, UX and creative teams to deliver product solutions.

Lead a team of account, creative and content managers to launch the website redesign and responsive design for “aldi.us” and “corporate.aldi.us”, within a $1 million budget and in alignment with the digital strategy. Worked on a redesign for General Motors global website, “GM.com”. Responsible for the timing plan, team and budget management, plus ensuring the highest quality in creative execution is delivered to the client.

Part of the team which delivered the award winning “Like Brands” campaign through integrated channels, targeting Aldi’s least loyal customers, growing market share and resulting in Aldi becoming the fastest growing supermarket within the UK. Created marketing plans for store openings, collaborating with Universal McCann and external suppliers to ensure effective strategic plans were developed and executed within budget.

A resident expert within Aldi UK Ltd, employed by McCann Manchester enhancing the business relationship by sharing my advertising expertise and agency thinking while absorbing the client needs and perspectives. Responsible for all website updates for “aldi.co.uk” and “Likealdi.co.uk” providing richer and credible content leading to longer customer engagement. Developed and executed plans to generate traffic to both websites and presented monthly reporting and analytics to the Advertising Director.

Working for Caspa Marketing as an Account Manager responsible for executing strategic menu launch projects and seasonal point of sale for 2 restaurant brands of Green King Pub Retailer and Brewer.

Responsible for enhancing the Brewers Fayre restaurant brand, for Whitbread PLC, in terms of creative excellence, from concept development for menu launches to finished point of sale kits to all restaurants for key calendar events.

Working with the Account Manager and Account Director to rebrand and refresh Leaderflush and Shaplands website to provide an improved online experience.

Working as part of the Account team to manage several clients which included creating and managing sales promotions for Champagne Lanson, Harvest Housing’s tenant’s magazine, The Link. Creating the launch strategy for a new Australian Bar and Grill in East Manchester and developing the restaurant brand. Launch the Hollywood Bowl in Ashton-Under-Lyne which involved arranging the VIP event and PR activities.

An industrial placement as part of my university course working as a Marketing Services Assistant, at McDonald’s Restaurant UK Ltd. Responsible for tracking and analyzing sales figures, producing weekly reports for the executives and managing the Happy Meal toy allocations and distribution of toys.