Anna Giese

Digital O.R., Healthcare IT & Mixed Reality

- Responsible for company Dialogue Marketing - Manage Communication Plan across mediums and product lines - Liaise with Product Marketing and VP Strategic Marketing to define communication goals, target audiences and strategy - Review and edit marketing materials to ensure representation of corporate writing style and voice - Assist in writing and planning social media posts - Collect and analyze digital marketing statistics to better optimize future campaigns

- Ownership of all project details and communication related to tradeshows, internal meetings and customer courses - Responsible for event budget planning, cost controlling and budget reports - Collaboration with Product Marketing and Corporate Marketing for development of event related marketing materials - Organization of press release and e-newsletter timeline - Creation and submission of press releases as requested by corporate and regional marketing

- Responsible for managing registration, housing and travel for over 200 tradeshows per year - Negotiate contracts with multiple vendors per event - Project management of internal trainings and events including housing, travel, catering and speakers - Creation and execution of wrap-up steps and documents for all events - Manage relations with a variety of vendors including hotels, catering, transportation and non-profit associations

- Gained experience in content research and development through press releases, articles and social media - Developed content for Optometry related topics for publication in 'Mid-Michigan Patient In Charge' - Researched industry trends and analyzed the market landscape in Michigan - Used InDesign and Adobe design programs to create promotional materials - Created marketing plans for new products including launch and press materials

Mass Media Communications