Anna Gruzina

- Creative production management. Creating content for social media, app stores, and advertising. - Interacting with development and product management. - Developing and contributing strategic plans for new company branch Mediatain Production - ASO and app marketing. - Analysing competitors and content environment for creating an outstanding content strategy. - Taking part in video production as a project manager, animator, and video editor.

- Managing a team of 2 people: SMM-manager and Project-manager. - Development and execution of digital marketing strategy for the company. Elaboration of digital infrastructure: social media, websites, internal and external blogs, e-mail. - UX/UI constant improvements based on A/B tests. - E-mail marketing - Launching and running ads in Facebook Ads, Google AdWords, Youtube. - Influencer marketing - Trade-marketing - Operational sales analytics - Training and educating brand managers

- Formation of a product portfolio. Deciding on book titels and authors. - Consumer and market analysis. - Creation of product appearance, positioning, and branding - Marketing strategy development and execution - Creation of omnichannel communication platform (social, e-mail, blog, e-shop, PR, Ads) - Management of a team of 3 people - Negotiating with trade channels Achievements - Revenue growth of the science book branch is more than 50% YoY

- Management a team of 10 people - Interacting with stakeholders and facilitating cross-functional interaction - Product marketing (strategy, positioning, price, and naming) - Market and consumer analytics - Reporting to stakeholders using KPIs and driving specific recommendations for action Achievements - Developed a training system for the new employees - Created an automated system based on Google Spreadsheets, which accelerated work, and increased reports accuracy and speed.

- Managing a team of 2 employees - Strategic marketing planning and budgeting - Creating brand positioning and building awareness - Event organization - Making and analyzing reports. Reporting to the stakeholders. - SMM strategy and execution

Brought more than 300 new products to the B2C market. I was responsible for the revenue goals of the entire region. I achieved a fast-track promotion from assistance position to the B2C Marketing Manager in 1 year. As achievements: B2C Revenue grew steadily by 4-5% YoY, outpacing the growth of the market (1-2%); Implemented the NPS (Net Promoter System) - customer loyalty management. In 6 months, the NPS index grew by 14 points; Managed MNP (Mobile Number Portability) implementation.

Made company group rebranding. Developed a brand book and restructured corporate identity utilization. Created a sales IT-solution, to optimise offer preparing time. Launched two websites on seasonal topics to promote products.

Marketing, Public Relations, Strategic Planning

The physics of the atomic nucleus and particles