Anna Güldenpfennig

Basic

Employee, Senior Product Manager Placetel, Cisco Systems Germany GmbH

Köln, Germany

Skills

Beratung
Strategie
Kreativität
Innovation
Marketing Know-How
Brand Management
Innovationskultur-Expertise
Kosmetikindustrie
Kreativitätstechniken
Organisationstalent
Kommunikationsstärke
analytisch-konzeptionelle und strukturierte Arbeitsweise
interkulturelle Kompetenz
fließende Englischkenntnisse
Dienstleistungsorientierung
Präsentationsskills
Moderationserfahrung
Erfahrung im Produktmanagement
Auslandserfahrung
Innovationsmanagement
Kommunikationskonzepte
Automobilindustrie
Pharmaindustrie
Energiebranche
FMCG
Kreativitätstraining
Kreativitätsworkshops
Seminare zu Kreativität
Projektmanagement
Agiles Projektmanagement
Marketing
creativity
creativity trainings and workshops
Innovation Management
Teamplayer
experience abroad
Marketing Communications
Product Management
innovation culture
organizational skills
communication skills
presentation skills
fluent English
service-oriented
intercultural competence
analytical skills
Concept Development
Project Management
Strategy Consulting
Consulting
Digital Marketing
Digital
Content Marketing
CRM
Customer Relationship Management
Werbung
B2B
B2C
agil
Microsoft Dynamics CRM
hubspot
Datacenter
Smart City
Rechenzentrum
WLAN
Digitalisierung
Workshop-Moderation
Konzepterstellung
Telekommunikation
Smart Cities

Timeline

Professional experience for Anna Güldenpfennig

  • Current 2 years and 1 month, since Sep 2019

    Senior Product Manager Placetel

    Cisco Systems Germany GmbH

  • Current 3 years and 9 months, since Jan 2018

    Product Manager

    PŸUR (HL komm Telekommunikations GmbH), Tele Columbus AG

    Development of a Strategic Product Innovation Management, ICT, Smart City Concepts, Smart WLAN, Smart Infoscreen, Data Center, Internet, Idea Management, Culture Change Team, Person of Information Security Quality Managament of the Department

  • Current 12 years and 8 months, since Feb 2009

    Marketing and Creativity Consultant

    Anna Schulenburg

    coaching - workshop conception - improving innovation culture - innovation management - idea generation - idea evaluation - creativity techniques - international presentation - marketing conception - different workshops e.g. new product launch, relaunch, product naming, digital relations, trends, branding, strategy, idea generation, problem solving - guest manager - trade fairs, congresses, events - different clients and industries such as IMaGE Group, EY Innovalue, Lufthansa

  • 2 years and 6 months, Jul 2015 - Dec 2017

    Marketing Communications Consultant and Project Manager

    nk neue kommunikation GmbH

    Strategy, concepts, consulting, account management, project management, new business. Clients in different industries such as food, energy and CSR. Sales for onlinehelden.biz // Strategie, Konzeption, Beratung, Account Management, Projektmanagement, New Business Development, Content Marketing. Kunden insbes. in den Bereichen Food, Energie und Nachhaltigkeit.

  • 10 months, Sep 2014 - Jun 2015

    Public Relations and Marketing Manager

    phoenix - von ARD und ZDF

    Temporary contract in the communication department - Public Relations and Marketing: Marketing communication - media conception - online marketing - target group analysis - marketing writing - marketing controlling/ budgeting - social media reporting - twitter - event management - guided tour - customer survey - best practice research - project leader e-card - conception HTML newsletter - editorial staff - promotion - project leader press material relaunch

  • 2 months, Mar 2015 - Apr 2015

    Onsite Marketing

    Parfümerie Douglas GmbH

    Freelancer: content management - online marketing - e-commerce - blogs - trend research - HMC - product testers - beauty academy - content reporting

  • 7 months, Jun 2013 - Dec 2013

    Innovation Management Assistant

    AbbVie Deutschland GmbH & Co. KG

    e.g. conception of actions to support an innovative culture – conception and implementation of an internal communication campaign to increase awareness – project planning to work with a consultancy – conception of an idea-management reporting – design of the department’s SharePoint page – organization of AbbVie Germany’s innovation event – development of an innovation scorecard – innovation workshops – trend, cooperation and business model research – innovation audit analysis and presentation - networking

  • 2 years and 1 month, Nov 2011 - Nov 2013

    Student Consultant

    CIBCO Cologne International Business Consulting e.V.

    Leading a Marketing team: e.g. social media conception for Rheinenergie AG - today alumni

  • 4 months, Mar 2013 - Jun 2013

    Innovationswerkstatt

    Daimler AG

    Innovation Management: e.g. conception, moderation and evaluation of international workshops (idea-generation, problem-solving, strategy, branding, Chinese market, future trends) – scientific assistant to a dissertation: “Comparison of Online Workshops to Face-to-Face Workshops” incl. creativity theory research – clustering of the Chinese market to form a future strategy to address Chinese consumers’ needs

  • 5 months, Nov 2012 - Mar 2013

    Airbus EU Research Project

    Fachhochschule Köln

    EU research project ARUM (for Airbus) - project: Supply Chain Collaboration “How do ultimate buyers get to know problems within the supply chain?” - Interviews with Daimler AG Logistics and others - essay

  • 4 months, Nov 2012 - Feb 2013

    Project International Business and Trade Relations

    Fachhochschule Köln & University of Wisconsin Whitewater

    Project: "Export Opportunity Survey (EOS)" - export opportunities of organic frozen sweet peas to the German and US markets - published by professors - cooperation of Fachhochschule Köln and University of Wisconsin Whitewater

  • 5 months, Nov 2011 - Mar 2012

    Project Business Process Optimization

    Simfy AG

    Project: "Business Process Optimization of Simfy‘s Product Launches and Customer Interactions" - Business modelling with Bonapart Business Process Management (BPM) Tool

  • 1 year and 9 months, Mar 2010 - Nov 2011

    Marketing Consultant

    erlebnisrausch e.V.

    Marketing team: e.g. fitness studio marketing conception - website optimization - project initiation - project leader for target group analysis - today alumni

  • 7 months, Jan 2011 - Jul 2011

    Product Management Kiehl's Since 1851

    L’Oréal Deutschland GmbH

    Marketing, Organization, Merchandising, PR e.g. CRM conception + implementation – e-commerce optimization – facebook postings – contact person for Kiehl’s shops – training organization + negotiations – PR-event organization – promotion conception + evaluation (online + offline) – creation + evaluation of e-mail newsletters – adaption of South Korean Best Practice to German market – new product launches - target group analysis - slogan writing - PR text writing - design creation - agency briefings

  • 2 months, Jul 2010 - Aug 2010

    Konzernkompetenzzentrum Marketing und Marketingkommunikation

    EnBW Systeme Infrastruktur Support GmbH

    Marketing and Marketing Communications: e.g. new product-naming workshop conception and moderation – digital asset management – advertising media design – competitor analysis – project structure and time planning – advertising slogan conception

  • 5 months, Mar 2010 - Jul 2010

    Project City Marketing

    Stadt Güglingen

    Project: "City marketing to enhance retail sales" in cooperation with cultural management students - city marketing campaign with seasonal programmes – guerrilla-marketing – cultural marketing

  • 3 months, Oct 2008 - Dec 2008

    Public Relations

    Publiplikator GmbH

    e.g. press article writing – media clippings – contact person for journalists – press conference organization - trend and theme research - data base creation - media data processing - project management

Educational background for Anna Güldenpfennig

  • 2 years and 2 months, Oct 2011 - Nov 2013

    M.Sc. Marked-Oriented Management and Leadership

    Fachhochschule Köln

    Leadership and Management - Retail Marketing - International Business - Knowledge Management - Brand Management - Tournaround Management; Master thesis: "A Culture of Innovation: Supporting Factors from a Creative Idea to a Sustainable Implementation" (grade 1.1: excellent)

  • 6 months, Aug 2010 - Jan 2011

    BA International Marketing

    École Supérieure de Commerce (ESC) Troyes - Champagne School of Management

    Innovation Management - International Business Negotiations - Luxury Marketing - Intercultural Management - Business Planning - International Economy

  • 1 year and 9 months, Mar 2010 - Nov 2011

    BA International Marketing

    Karlshochschule International University

    International Marketing - Brand Management - International Market Entry Strategies - Consumer Behavior - CRM - Bachelor Thesis: "Consumer Behavior is Influenced by Brand Names. How Does the Country of Origin Affect the German Customers' Attitude Towards Luxury Cosmetics?", grade: 1.8 (good)

  • 1 year and 5 months, Oct 2008 - Feb 2010

    BA Marketingkommunikation

    design akademie berlin Hochschule für Kommunikation und Design

    BA Marketing Communications: Marketing Conception - Media Planning - Market Analysis - Market Research - Target Group Analysis - Market Positioning - Strategy Development - Design - Communication Concepts/ Campaigns

  • 3 years, Aug 2005 - Jul 2008

    Gesundheit und Soziales

    Fachgymnasium Hugo Junkers Dessau

    Health and Psychology - A-Levels (1.8: good)

  • 11 months, Aug 2004 - Jun 2005

    Englisch

    Murrieta Valley High School (MVHS)

    High School Exchange, USA

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

  • Spanish

    Basic

  • Italian

    Basic

Wants

Beratung
Produktmanagement
Brand Management
Strategisches Marketing
Innovationsmanagement
Innovationskultur
Organisationskultur
Innovationsmarketing
Kreativität
Ideenmanagement
Creativity
Idea Management
Innovation Marketing
Product Management
Strategic Marketing
Organizational Development
Innovation Management
Online Marketing
Marketingberatung
Marketing-Kommunikation
Consulting
Organisationsentwicklung
Businesskontakte
Festanstellung
Leipzig

Interests

Kreatives Schreiben
Psychologie
Reisen
Theater
Sprachen und Kulturen
Klavier spielen
Volleyball
Forschung
Fitness
Yoga

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