Anna Kosminkova

Lead product development for Locanto platform. Lead cross-functional efforts, while managing 2 direct reports

Managed product development for #Dating platform

I’m a part of the International Marketing department with the responsibility to improve and support 2 RX products’ performance on the market. I develop and support product branding as well as marketing and promotional strategy. • Market analysis • Product sales analysis • Preparation of reports about products supply • Management of the company participation in international events • Preparation for the product launch • Communication with international marketing agencies

I handled the Adidas Kids Originals category assortment list for the Russian market, including models selection for future collections, monitoring category performance and sales. • Sales and stock report analyses • Development of the category sales forecast • Marketing campaigns creation • Communication with Global Colleagues on the improvement of products • Preparation of the product performance presentations

Managed prescription product within the Cardiology and Neurology department at Abbott Laboratories, one of the biggest international pharmaceutical companies. • Led product development for iOS and Android patient education app on hypertension management through personalised content and condition monitoring features • Organized and coordinated medical education events to communicate product benefits • Created email marketing campaigns for healthcare professionals and Key Opinion Leaders

As an intern I worked with RX products and participated in product management. • Market analyses conduction • Exploration of global product (marketing) strategy and how it adapted to the local needs/peculiarities • Product promotion • Promo materials development • Communication with different agencies on promo materials’ creation • Translation of scientific publications from Russian into English and vice versa

Master Thesis – «The role of verbal and visual brand identifiers in consumer decision making: a study of over-the-counter medicines»

Bachelor Thesis – «The major aspects and future development of the car import from Germany to Russia»