Anna Kosminkova

I’m a part of the International Marketing department with the responsibility to improve and support 2 RX products’ performance on the market. I develop and support product branding as well as marketing and promotional strategy. • Market analysis • Product sales analysis • Preparation of reports about products supply • Management of the company participation in international events • Preparation for the product launch • Communication with international marketing agencies

I handled the Adidas Kids Originals category assortment list for the Russian market, including models selection for future collections, monitoring category performance and sales. • Sales and stock report analyses • Development of the category sales forecast • Marketing campaigns creation • Communication with Global Colleagues on the improvement of products • Preparation of the product performance presentations

I worked in the Cardiology and Neurology department where I participated in management of RX products, including preparation of medical events and publications, promo materials creation and communication with Key Opinion Leaders. • Medical events management • Sales and stock reports analysis using Excel, QlikView • Promo materials development • Communication with Key Opinion Leaders • Involvement in product presentations development • Medical publications management • Involvement in P&L analyses

As an intern I worked with RX products and participated in product management. • Market analyses conduction • Exploration of global product (marketing) strategy and how it adapted to the local needs/peculiarities • Product promotion • Promo materials development • Communication with different agencies on promo materials’ creation • Translation of scientific publications from Russian into English and vice versa

Master Thesis – «The role of verbal and visual brand identifiers in consumer decision making: a study of over-the-counter medicines»

Bachelor Thesis – «The major aspects and future development of the car import from Germany to Russia»