Anna Kovacs

Digital Account Manager

- Advising clients and / or advisory units in all areas of online and SEA Campaigns (Search and GDN) - Media planning, execution, reporting, optimization of display and SEA campaigns - supplying the external partners with the appropriate advertising media tags - operating with AdServer systems, executing Campaign Setup (DoubleClick DFA,DMX) - Operating with budget detecting systems (advertizer) - performing invoice audition (LeadingMedia)

- strategic planning and buying of digital performance campaigns in Hungary and Latvia - specializing in all kind of digital advertising performance metrics (RON, eDMs, ROC, Behavioural Advertising, CPM, CPC, CPA, and FF basis) - preparing strategy and recommendations based on the market trends and used analytic platforms, briefing creative design team and LP optimisation support - testing and assisting in the development of internal digital tracking systems and their maintenance

- orchestrated the market launch of a new premium craft beer brand on the Polish market - building up the brand, supply and organisational background from scratch, while ensuring the company is in line with all EU trading and legal regulations - briefed and followed up the marketing preparation, it's maintenance and content (infographic beer guide for beer-freaks and non-craft drinkers) - operated with 2 direct report associates

International Media Planning for Procter&Gamble for 9 CE Markets; Ongoing support on Male Care category for marketing campaigns Providing support by the preparation of Media Plans, Competitive Reports, Communication Reviews Preparing Reports with Programs (Media Tools, Brand Health Tracker, Target Group Index)

studies paused

Bachelor Thesis: Pricing in Fast Moving Consumer Goods Industry. A study of marketing-pricing strategy effects on consumer price perception with a market research.