Anna MacMurdo

• Responsible for the UX design of all mobile apps & web to ensure an awesome, delightful, & user friendly experience • Prototyping in Axure, creating hi-fidelity mockups with Illustrator / Photoshop • Devising & conducting usability testing for website & mobile • Evangelizing the importance of UX, teaching others to design based on user needs • Performing project management tasks: overseeing deadlines & requirements for app releases, managing translations, and managing workload for a graphic designer

Primarily sports, event & wedding photojournalism, but also portraits and landscape photography

• Persuaded groups within Nokia as well as partner companies to accept tested UI design practices over existing, less user-friendly requirements. • Involved in cross-functional teams for concept creation of new products and features • Acted as lead designer for several projects, interfacing directly with external partners & customers • Project areas included: camera, music player, radio, homescreen widgets, volume control, application updates, dual sim, phonebook, operator synchronization/backup

• Created concepts for new features • Acted as lead designer for several successful projects, interfacing directly with external partners and customers (Deutsche Telekom, AT&T) • Defined UI specifications utilizing usability principles and heuristic evaluations • Performed competitive analysis on competitor phones • Conducted user research and usability testing with mobile phone users • Project areas included: phonebook, operator synchronization/backup, java applications, uploading, blogging

• Created and maintain UI specifications utilizing usability principles and heuristic evaluations • Active member in multi-functional software team • Performed competitive analysis on competitor phones • Conducted user research and create user personas on mobile phone users • Project areas included: messaging, mobile web, phone synchronization

• Manage Sponsorbox web marketing application project, overseeing 2 programmers • Provide Usability insight for the User Interface of DAIS system for Sponsorbox as well as redesign of the LeadVendor.com website • Interact with GUI Designers to complete UI Redesigns for various webstores

• Mentor and supervise two 6-10 person groups for quarter-long project in User Centered Design process • Grade weekly commentaries, midterm, and final papers

• Familiar with Windows, Mac, Unix, and Linux systems • Help students with software (UCSD computer labs), internet, and email difficulties • Answer questions in person, over the phone, and through email

• Cover news and sports events of UCSD campus and surrounding area • Supervise group of seven photographers for bi-weekly deadline • Correct/edit images using Adobe Photoshop CS for publishing

• Cognitive Engineering • Web Development (XHTML/CSS) • Human Computer Interaction • C++ Programming • Cognitive Ethnography • Adv. Programming Methods