Anna Mertsalova

• Key-Account Management und Relationship Management von Bestandskunden und Agenturen • Business Development in Deutschland, Österreich sowie in den GUS Ländern • Ausarbeitung von individuellen Angeboten für Werbekunden und Agenturen unter Einbezung sämtlicher Plattformen (TV, Digital, Print und Events) • Eigenständige Organisation und Durchführung von Meetings mit Kunden und Agenturen • Leitung und Koordination von Werbekampagnen mit internen Support-Abteilungen in London und New York

International Advertising Sales Manager (GUS-Ländern, Ost & Süd Europa, Deutschland, Österreich) • Key-Account Management für Werbeagenturen und Kunden • Business Development in 25 Ländern • Analyse des Werbemarktes (Werbetreibende, Mediaagenturen) und Entwicklung von Strategien zur Neugeschäftsentwicklung • Koordination von Werbekampagnen von Kunden auf sämtlichen Euronews-Plattformen • Erstellung von Präsentationen und Angeboten für Bestands- und Neukunden

After sales brands relations regarding the current and future collaboration - Analysis of marketing data provided by Internet surveys and performance of GlossyBox Website and blog - Qualitative and Quantitative analysis of the feedback from consumers - Development and strengthening of partner-brand relationships in order to establish long term & sustainable collaboration - Providing the recommendations for the brands based on the internal research

Click to edit position description- Creation of bespoke sales proposals for the Russian market (and CIS) - Preparation of marketing and sales pitches - Monitoring of advertising campaigns: before placement (putting on air), during the campaign (in respect with client’s objectives) and after the campaign (results and analysis) - Team work with the Department of Marketing Research/ Sponsoring/ Traffic/ New media for the update of TV/Online audiences and preparation of commercial offers

- Control of the launch of the website, content creation, animation and monitoring in both English and Russian languages Newsletter creation (twice a month) in cooperation with a chief from Novotel Hotel in Saint Petersburg - Development of B to C sales Operational marketing activities Development of promotional tools - Commercial offers full elaboration (graphics, content, proposals, client’s database etc.)