Anna Rudenko

Now I'm working with one of the World's top 100 sites in Alexa ranking. Estimated monthly visits - 650 M of unique users (SimilarWeb). - created Email Distribution Tool (eCRM) with email rules, segmentation, triggers, analytical reports, history etc. - implemented monetization strategy from email traffic channel - creating templates with promo team - testing of templates with front-end team - maximising delivery rate, open rate, CTR etc. - analyzing the results of email campaigns

• Retention marketing • Development of loyalty & discount programs • Development of email marketing • Work with third party email platforms and own platform • Setting targets for technical department and promo team • Cross mailing between projects • Formation of segments for mailings (target mailing for each segment) • Configuring SMS & MMS delivery

• Development of email marketing • Development of cross channel marketing • Work with third party email platforms • Setting targets for technical department and promo team • Cross mailing between projects • Development of the concept of counting efficiency (creation of logic of two analytical reports with programmers) • Formation of segments for mailings (target mailing for each segment) • Cooperation with the call center (splits with calls and simply sending)

• Internet marketing & advertising • Campaigns optimization • Experience with BI systems • Detailed analytics, user’s segmentation • Remarketing • Traffic monetization • Cross-channel marketing

• Promotion of Internet portals • Searching for partners • Budget distribution • Development of loyalty programs • Preparation of corporate and individual mailings