Anna Strokolyst
Angestellt, Senior Brand Manager, Nestlé Ukraine & Moldova LLC
Kiev, Ukraine
Werdegang
Berufserfahrung von Anna Strokolyst
Bis heute 10 Jahre und 6 Monate, seit Apr. 2014
Senior Brand Manager
Nestlé Ukraine & Moldova LLC
-Manages two competitive brands within one category: developed business strategy for both brands ensuring unique brand positioning; -Ensures sustainable sales & market share growth during the turbulence time; -Developed promising communication platform for both brands; -Highly contributed to smooth integration to Nestle Business Model of recently acquired factory; -Successfully launched new category, re-launched core business; -Manages full value chain at FMCG company;
2 Jahre und 11 Monate, Mai 2011 - März 2014
Brand Manager
Nestlé Ukraine & Moldova LLC
Manage all aspects of a brand relationship with consumers on the market: -Identify business opportunities, relevant innovation/renovation; -Develop business strategy & tactics to exploit market opportunities; -Develop brand communication platform and ensure its fully exploit via different touch points; -P&L management, pricing strategy; -Lead cross-functional team; -Monitor constantly sales results and adjust consumer & trade activities; -Trade marketing, DSG;
4 Jahre, Juni 2008 - Mai 2012
Market Research Manager
Nestlé Ukraine & Moldova LLC
-Managed all research required by respective business; -Trend watching; -Consumer insight generation;
2 Monate, Apr. 2008 - Mai 2008
Analyst
TV Broadcaster "Studio 1+1"
-Successfully overtook weekly glance reporting -Had mastered basics of Markdata software, not familiar to me before -Had arranged i) briefing, ii) tender and iii) presentation of a solution for ad copy testing -Had outlined a methodology and started working to develop recommendations on two programming decisions
1 Jahr und 5 Monate, März 2006 - Juli 2007
Qualitative Research Manager
MarketSense, Market Research Agency
Organise and conduct qualitative market surveys: - Focus group discussions, in-depth interviews , expert interviews, ethnographic research, desk research; - Providing deep analysis and interpretation of results, advises on marketing strategies; - Close dialogue with the Client at all stages of the research;
6 Monate, Sep. 2005 - Feb. 2006
Junior Qualitative Research Manager
IPSOS, Market Research Company
Assist qualitative research manager in development and fulfillment of market research. Was responsible for finding new clients. Completed other objectives of the manager.
Ausbildung von Anna Strokolyst
5 Jahre und 11 Monate, Sep. 2002 - Juli 2008
Sociology, Social Economy
National University of “Kyiv-Mohyla Academy”, Kyiv, Ukraine
http://www.ukma.edu.ua/
Sprachen
Englisch
Fließend
Russisch
Fließend