Anna Voekt

As part of e.ventures investment team, I analysed business models and monthly reports in preparation for investment decisions. Build an HTML database for research purposes and optimised the firm's global online presence.

After my promotion from Junior Social & Content Marketing Manager to Content Marketing Manager, I mainly focussed on technical website optimisation and strategic reporting systems as well as management of trainees.

During my time in the firm's Social Media and Search Engine Optimisation department I managed the firm's corporate fashion blog "Two for Fashion" and associated social media channels. Some of my projects included developing a content strategy, relaunching a website, expanding editorial content and implementing technical features. By managing the team trainees I had the opportunity to develop leadership skills very early in my career.

Throughout this program I gained 20 months of work experience in the following departments: portfolio- and brandmanagement, human resources, category management (womenswear), online marketing with a focus on social media and corporate blogs.

As part of the project office I organised choir rehearsals and concerts in various districts, managed cooperation partner relations and assisted during guided student trips with the organisations MusikMobil.

During this 3-month traineeship I spent 8 weeks at the firm's headquarter gaining insight into the Human Resource and Purchasing Department and spent 4 weeks working full-time at Crate and Barrel Northbrook, Illinois.

During my BSc program I attended the UCLA summer sessions to study Music Performance with a focus on Vocal Techniques and Classical Guitar.

The Integrated Bachelor Program in cooperation with Otto (GmbH & Co KG). Bachelor thesis (1.4) "Two for Fashion - An Empirical Analysis of a Corporate Fashion Blog and Derivation of Recommendations"