Anna Wutke

• Brand-development in Internet and Social Media - Establishment of the company presence in social Networks (Facebook, vk.com) - Website Management - Brand image development • Responsible for the Sponsor programs • Media Contacts

• Product Marketing strategy development: • Marketing Plan 2011 • Reporting to European HQ Hamburg • Keeping the Price Strategy (PSI) • Keeping Profit &Losses data • Purchase Orders weekly • Keeping Sell-In & Sell-Out data weekly • Product Promotion: development of annually marketing action planning • Searching for the new business partners • Support the business growth with existing partners

• Creation and implementation of the A&P Budget Marketing Plan'09, including all ATL,TTL and BTL activities• Maintaining of the corporate web • Brand support at consumer electronic fairs • Drawing-up the comparison charts • Creation of guidelines for the Walkman product line-up • Preparation of product presentations for training department, sales-staff and for line-up meetings in London, Tokyo (GFK, trend data, A&P investment plans, Key models/technologies, Price positing matrix, Key activities)

Personal-Care- Project • Marketing management of the project • Definition of marketing strategy • Creation the marketing plan and marketing mix: Price strategy, AD activities, mass media and PR publications • Providing communication with the Head Office ( India) • Launch preparation for the global recognizable Ayurvedic cosmetic line Himalaya Healthcare in Russian market

Strategic Marketing Planning Analysis of Market Research Data and Marketing Controlling Marketing Communications Conception of Advertising Campaigns Media Planning and Media Industries & Production Dialogue Marketing On-& Offline, Mobile Marketing, CRM and Social Media Ad

Brand management , Marketing plan, Strategic analysis, Market segmentation and positioning, Marketing Mix (4P), Competion analysis, Financial analysis, B2B and B2C markets

Marketing and PR, investment strategies, psychology, cultural studies, Hotel management