Anne-Catherine Kaiser

- Deliver bespoke analysis end-to-end, from understanding stakeholder objectives through to shaping and presenting insight and recommendations - Data analytics, network modelling, and audience behaviour for clients like BP, O2, Mazda, or Airbnb - Heading a team of 3 junior data analysts, researchers, and interns - Ensure the business remains at the forefront of social analytics

- Qualitative and quantitative analysis of relevant channels, topics, conversations and influencers - Analysing digital and social KPIs (incl. competitor and best practice benchmarking) - Monthly reporting and quantifying of the wider business value of brand reputation and internal, as well as earned/owned media communications, alongside identifying actionable insights

Telecommunications Service Provider - leading, UK-based, ethnic MVNO Main Tasks: - Conducted primary research: built a multi-country brand tracker that measures brand engagement across 15 ethnic groups - Provided analysis and reports using primary and secondary data: developed bespoke customer Pen Portrait to present back to management - Managed external research provider - Participated in international research forums on migration to ensure Lebara receives relevant insights

Logistics Services in Greater China Main Tasks: - Analyzing the current market situation in the Chinese logistics industry - Research on opportunities, challenges and strategies for Chinese firms intending to enter the European market - Identifying 50 German “Hidden Champions” in the industry, electronics, and fashion market in China in order to establish new business relationships and increase the existing customer base - Examine best practice examples for further developing Fiege’s “China Desk”

Main Tasks: - Researched relevant information - Conducted financial data management with excel

Main Tasks: - developing a Search Engine Optimization Strategy - maintaining company websites with WordPress - launching new flyer

Main Task: -Testing application software systems and writing error reports - Created sales presentations

2-month holiday replacement for marketing assistant with following main tasks: - managing head of marketing outer-office - set up meetings Intern at the marketing department with main tasks: - analyzed communication tools for field work - researched CRM: what makes up a good field worker?

Home campus: Shanghai Rotation Campus: New York & London Leadership roles: - Beneficiary of the Deans's Scholarship Program - Treasurer of the Finance and Investment Club, Shanghai & Treasurer of the Consulting Club, Shanghai

International Management International Financial Management Money and Capital Markets