Anne-Kathrin Gruenewaelder

- Digital Marketing: increase customer base and grow sales within the German market via digital channels (email/CRM, PPC, SEO, social media) - Affiliation: supervising and growing the affiliate programme and building relationships with local partners and bloggers to meet and exceed KPI´s - Trading: monitoring sales and KPIs for the German market, proposing and implementing promotional activities to cover local consumer moments and sale objectives - Site Management: localisation, optimisation, maintenance

- Maintain the site to ensure content and product is adequately localised for the Germany customer - Reporting on website performance and campaigns (Webtrends, Comscore, GA) to guide relevant commercial decision making - Control online campaigns to generate awareness, website traffic and sales including affiliates, CRM, SEO, PPC, social media and online advertising - Assist trading: identifying local promotional activities Added value: multi-tasking and time management skills, working off own initiative

Responsibilities: assist site manager with implementing strategies to increase ASOS.de database through online marketing strategies, translations (newsletters and product descriptions), help maintain website Added value: multi-tasking skills, teamwork, computer skills

Responsibilities: managing the press product loan process, answering press enquiries, styling the show room, managing the ‘fashion cupboard’, assisting with Press Day 2011

Courses taught by industry professionals include: Fashion Marketing, Strategic Marketing, Marketing Research, Marketing Development, Concept to Customer, Consumer Profiling, Fashion Retailing, Brand Strategy, Media & PR, Fashion Promotion, Fashion Journalism, Fashion Show Production