Anne Kaiser

Overall responsibility of ISOVER insulation activity branding, marketing, communication and R&D. • creating, leading and supervising the external partner network for marketing, communication and R&D activities. • formulating marketing, communication and R&D strategies and processes in alignment with company’s overall strategy and global sustainability strategy. • sponsoring strategy implementation and overall planning of sponsorin

As Marketing manager in Corporate communications´ Brand and marketing communication team, my main responsibilities were: • planning and implementation of international marketing and brand researches. • planning, implemention and follow up international marketing campaigns. • management of external partners´ networks. • development and introduction of marketing and marketing planning tools for business divisions. • member in CRM and sponsoring teams.

As Marketing Communications Manager in commercial construction business unit I was responsible for: • managing and coordinating of common and local brand and marketing communication activities in overall 15 countries in Scandinavia, Baltics, CEE and EE. • managing, coordinating and consulting of brand implementation, corporate level concepts and marketing campaign realization. • introducing and implementing of common CRM customer data register in 15 countries.

As personnel manager I was responsible for: • personnel management and personnel development. • labour relationships and recruiting. • internal communication and intranet.

My responsibilities and tasks by Rautaruukki´s representative in Italy included: • selling and promoting of Rautaruukki´s steel products in Italy. • developing of nominated customer relationships and new customer acquisition for specific product groups. • planning and organization of different customer and marketing events both in Italy and in Finland.

Major: Marketing, Minors: Accounting, administration, commercial law, Italian language and literature.