Annkatrin Baars

Conception and implementation of methodical user centricity in the innovation / customer demand management upstream the product development process Development of brand positioning (routes, concept, architecture, nomenclature, CI / CD) and deriving strategies for the Customer Journey Management

Development of sales strategies, communication concepts and derived measures and roadmaps, marketing mix to maximize the potential of the growth segment "accessories for hand-held power tools" with subsequent implementation and adapted to the sales channels and trading partners Strengthening the Metabo brand and positioning as "Professional Power Tool Solutions" with customer-oriented solutions for machine/accessories

Bosch Home&Garden Strategy development for the positioning and vision of the agile team as well as strategic customer journey management, especially with regard to changing user needs (connectivity, digitisation, IoT) Conception and implementation of product-specific communication (launch and push activities, PR, promotions, packaging design, content marketing, landing pages, social media, budgets) Control of country organisations in all marketing activities as well as budgets

Bosch Home&Garden Development/implementation of packaging strategies/solutions (construction, layout including photography for all media, print quality, branding, costs) for Home & Garden tools incl. promotions and taking into account (changing) user and customer needs, new technologies, logistical and quality requirements, digitization and more complex sales channels Holistic management of the annual European promotional product portfolio, incl. tracking of sales and profit targets

Developing and implementing (long-term) product, segment and marketing strategies taking into account users, markets and competition ROI management of all product launches and marketing activities Innovation, maintenance and product life cycle management Portfolio definition and coordination with European sales organizations Marketing project management during the product development process in collaboration with international interfaces and project teams

Creation and implementation of product and segment strategies Analysis of competition, development of marketing concepts, product life cycle management, maintenance Generation and realization of product ideas in cooperation with sales, engineering and market research and sales organizations Project management of all market-related tasks in the product development process as well as coordination of product launch activities

Management of sales organisations in Scandinavia, Baltic States with responsibility for sales and profit for professional and DIY tools Creation of the marketing plan including the marketing mix with the county sales organisations and enforcement of the resulting measures Price adjustment and definition of the product portfolio Acquisition and initial setup of new customers Coordination of product promotions for international key accounts

Logistical sales/product planning for consignment warehouses Eastern Europe Control of inventory and delivery services, dispatch control Project leader for implementation of consignment warehouses including stock takeover for the county sales organisations in Slovakia and Croatia

Wirtschaftsenglisch, Controlling, Personalwesen