Anoop G Zacharia

Identified and analysed high-growth market segments in the organic inputs sector, translating market insights into go-to-market strategies for B2B expansion. Conducted competitive benchmarking and value chain analysis across distributor networks, enabling strategic pricing and product positioning decisions. Developed market intelligence reports and market entry strategies, driving distribution network expansion and client acquisition in tier-2/tier-3 markets. Built business case models for new p

Conducted primary market research across farming communities in Tamil Nadu, surveying 100+ farmers to understand fertiliser usage patterns, crop selection, input purchasing behaviour, and pain points in agricultural input sourcing. Designed and executed field-based data collection methodology, conducting village surveys and on-site farm visits to gather ground-level intelligence on regional agribusiness practices, farmer segmentation, and market demand for organic and conventional fertiliser products. Ana

Currently pursuing an M.Sc. in Management with a focus on strategy, marketing, project management, digital transformation, sustainability, international strategy, business development, and consulting-style problem solving. Delivered 15+ industry projects across go-to-market strategy, market researc

Completed SPJIMR's Global Management Program, building a structured foundation in strategy, marketing, finance, operations, and innovation management. Bridging an undergraduate background in Agriculture with business training, I focused on developing analytical rigour, commercial judgement, and the

Completed a B.Sc. (Hons.) in Agriculture, building a strong academic foundation in agricultural systems, crop production, soil science, agronomy, plant protection, farm management, agricultural economics, extension, and rural development. This degree gave me practical exposure to the realities of f