Anshuman Na

Angestellt, Marketing Consultant, GEMS Education
India, India

Timeline

Professional experience for Anshuman Na

  • Current 6 years and 6 months, since Feb 2020

    Marketing Consultant

    GEMS Education

    • Brand launch, TMRW – EDTECH arm of GEMS Education • Value proposition based on detailed assessment of primary and secondary buying personas • IPO readiness project – working closely with E&Y • Formulated service delivery strategy and value message • Advice, suggest and support strategic communications and marketing solutions tailored to TMRWs requirement and needs • Functioned as strategic communications counsel for internal and external stakeholders

  • 5 months, Jul 2019 - Nov 2019

    Global Marketing and Communications Manager

    Hitachi ABB Power Grids

    Lead all internal and external marketing and communication activities for ABB’s High Voltage Switchgear, serving as product marketing leader for seven globally situated factories - Germany, Switzerland, China, Indonesia, Saudi Arabia and India. • Direct geographically-dispersed team, driving strategy implementation while shaping the image of the business in alignment with organizational goals and standards. • Establish and lead communications and marketing network across geographies.

  • 12 years and 6 months, Apr 2007 - Sep 2019

    Asea Brown Boveri

    ABB Ltd

  • 4 years and 2 months, Apr 2015 - May 2019

    Global Marketing and Communications Manager

    ABB Inc

    ioneering role; Oversee communication strategies for internal and external chemical/refining marketing to grow volume, revenue, and profit within target audience. • Lead five global geographies, driving marketing and communications plans, campaigns, and projects across all regional business units and global sales channels. • Enhanced visibility within global chemical and refining landscape, with strong focus on China, U.S., Canada, Germany, and Singapore.

  • 4 years and 8 months, Jul 2012 - Feb 2017

    Regional Head of Communications, Marketing and BD

    ABB Automation GmbH - Robotics

    •Ensured tangible stakeholder engagement throughout region, as dotted-line leader of Asia, ME, and Africa subregions. •Drove media relations and policy, formulating and executing strategy aligned with business planning and focus to enhance corporate image •Led government relations strategy •Directed market development across industry verticals including oil, gas, & petrochemicals, food & beverage, marine, mining, pulp & paper, and metals.

  • 5 years and 3 months, Apr 2007 - Jun 2012

    Division Communications Manager

    ABB India Ltd

    Spearheaded integrated marketing communications for $700M business across customer communications, media/public relations, and corporate social responsibility. Directed introduction and penetration of newly acquired companies like Ventyx and Novatech within Indian market. • Developed and oversaw comprehensive PR & communications strategy aligned with annual calendar of activities and events. • Enabled business development by exploring new opportunities and creating brand awareness.

Languages

  • English

    C2 (Expert / native speaker)

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