Anton Panin

Increased average Email open rate by 25% and CTR by 2,5% over tenure Created and executed Welcome & Webinar automation flow Centralized all email marketing tasks and operations to a unified workflow

Developed a retention and cohort analysis dashboard which helped the marketing department to estimate Retention Rate, LTV, AOV, and GMV Launched automation and promo campaigns (Email & Push) for several retail categories: - Auto, Books, Electronics, Furniture, Household, Sport, DIY, etc. Researched and defined customer segmentation (by RFMd method)

Launched CRM department: defining backlog, setting KPI and key goals, mentoring, bonding sessions to promote team building Developed 200+ automation campaigns which resulted in achieving 60% increase in averafe Email profit Defined CRM and Email key metrics (profit, retention, conversion rate) reporting in Tableau Was responsible for the Email rebranding: ownership of the roadmap, collaboration with product and design teams, template design

20+ succesfully integrated email marketing (CJM, design, and copywriting), push notification, messenger marketing strategies Coached and mentored the next generation of leaders within the company, many of whom were promoted to middle or senior level

GPA: 4,8 out of 5