Antonio Marrari

Development and management of 360° campaigns. Management and coordination of relations between internal department, external (Clients, research institutes and suppliers ), and with associated abroad companies.

Brand Management, Brand strategy and Storytelling. Engagement Strategies. Interaction and digital platforms development. Budget management and resource planning.

I´m responsible for the MINI International project. My main focus is to plan strategies and develop integrated campaigns for the MINI brand throughout Europe.

Strategy, coordination and implementation of the McDo brand local campaigns throughout all media. Development, implementation of local communication concepts and initiatives. Strong Integrated marketing campaign strategy and execution Guerrilla marketing, off-line advertising, on-line advertising.

Building advertising platforms using multiple media channels to promote Joga Bonito, the Brand and Products project related to the Worldwide Football Championship. Mastering on the nikefootball.com site and on the social network Joga.com. Organizing logistic and coordination for the Mktg Sport Dep., Retail and Sales Units. Developing relations with creative, media agencies and brand partners (ALL MUSIC, TIM, SONY).

Providing specific information on the target and competitors. Building a marketing plan in order to show in the best way a new product to the Italian market. Building the contents of the official site, as well as the press releases and the learning materials distributed to consumers and to the sellers.