Antonio Rodrigues Neto

-Directly reporting to the Brazil GM, and dotted line with LATAM Marketing Director. -Responsible for strategic marketing planning for all Rayovac Brand. -Managed directly all media and communcation efforts using offline, online, press media, etc. -Developed and implemented the productivity of projects for new and existing products. -Develop pricing and distribution strategy, control and manage products lifecycle. -Team leadership (4 people reporting to me).

- Responsible for strategic business planning for hearing-aid batteries throughout Latin America. - In charge of marketing planning encompassing the definition of product-launch strategies with portfolio and profitability assessment, communication, price, distribution channel analysis. - Negotiates directly and manages global-customer contracts in Latin America. - Works with a marketing and sales team in each country of the region on strategies and action plans.

- Developed strategy and launching for new products. - Defined volumes, net sales, profitability (P&L) and budget directives. - Created ad campaign from creation briefing, planning and communication to media-plan analysis. - Utilized Ad Hoc and continuous polls (Nielsen and BIS) as a basis for action planning and assessment. - Implemented sell-out actions for distributors, focusing on flashlights.

- Responsible for the management of channels: Indirect (Wholesale) and Direct (Key Accounts). - Defined directives for the utilization and control of the Trade Marketing budget. - Directed activities related to product mix, discounts, introduction resources, promotions, training and sales incentive. Planned and managed events.

-Supported sales in the promotional area with materials and actions; put marketing events into operation, such as conventions and trade fairs; participated in launching the Remington brand in Brazil; monitored PR activities.

Bachelor degree focused on brand and communication strategy, developing activities regarding marketing plan, sales promotion, advertisement, copyright, brand development, etc. Final undergraduate dissertation about the brand in a post-modern society.