Anwar Jarrah

• Developing digital marketing strategy by conducting competition & market analysis, highlighting digital opportunities and trends. • Analyzing the company external communication status and suggesting areas of developments. • Weekly Social media content creation and community management. • Conceptualizing and creating monthly newsletters using MailChimp software. • Creating content for press releases including new collaboration announcements.

Worked on an internal communication project that aims at enhancing the university internal communication process. •Marketing emails content creation (e.g latest university news & achievements). • Creating students monthly newsletters (e.g students journey at the university). • Creating a research plan for the proposed IC project that includes the implementation steps and research methodology (Qualitative and Quantitative)

A highly reputable company that combines five stars hotels and resorts. My responsibility took part in managing the company online and offline presence to the internal and external audience. • Weekly social media content creation and community management. • Developing a social media strategy for increasing online engagement resulted in 4K more followers. • Planning and implementation of sales campaigns (e.g online competitions). • Public and media relations highlighted in writing press releases

Dissertation Topic: Investigating The Use Of Social Netwroking Sites as a Mean for Internal Communications in the Higher Education Sector: A Single Case Study