Aparajita Gupta

he OTS practice falls under EY's Transaction Advisory Services department. We are focused on creating value by supporting our clients throughout the transaction life cycle Services include: • Carve-out readiness • Operational and IT restructuring • Synergy assessment • TSA preparation for Day 1 readiness • Integration preparation and delivery Currently working on one of the most significant LifeSciences projects in German history.

Live consultancy project focussed on retention issues and solutions in the financial services post the financial crisis of '07

Consultancy project to delineate leadership challenges in the digital era using open innovation tools such as crowd sourcing and design intermediaries.

Concept developer for the 'Missing' digital game which focuses on building awareness on sex trafficking in India. It has been successfully launched on the Google and App stores.

Consulted for a social enterprise in Cape Town, South Africa. Gathered insights from the founder himself, Marlon Parker, that helped us identify impediments in and finetune the Zlato business model (a digital reward community currency). Identified the roles of digital currencies in helping foster a sense of communion, and how these effects can be leveraged in relation to the RLabs ecosystem.

Focussed on 4P analysis and market research regarding the popularity and competition of the company's products and brands

Improved employee record management by implementing an electronic database for all existing paper-files