Dipl.-Ing. Arek Krokowski

Digital Sales Executive - responsible for sales and online performance media, marketing activities for B2C&SoHo markets. Cover communication, analytics, development, processes, UI/UX and innovation. Web development and maintenance AEM, eCare as well. Responsible for new customers acquisition and base management in digital channels. Manage team of 25+ amazing people in 3 cities. Deliver spectacular sales results and work atmosphere. One of the leaders of digital transformation, agile experienced.

Performance manager responsible for: - sales and communication strategy for online sales channel - NonFood and Cafissimo products; - media strategy preparation and implementation based on all online marketing available tools; - eCRM – segmentation and customer campaigns preparation, marketing automation; - sales result responsibility, prospects and customers – topline and bottom line indexes (P&L); - efficiency/KPI controlling and optimization based on analytical insights;

Responsible for brand and performance digital strategy, website development, media, communication and sales for B2C/B2B.

Owner’s right hand - component’s import, negotiations with suppliers EU. Designer.