Ariane Struckmeier

German marketplace account executive with focus on overall strategy, sponsored products (PPC) and content optimisation. Managing and optimising a portfolio of over 100 products on Amazon.de, including pricing strategy, content creation and analysis. Additionally, responsible for expanding and developing other E-Commerce channels in the German market. One Retail Group is the UK’s 11th fastest growing company with a portfolio of lifestyle, sports + outdoor, home appliance and personal care brands.

• Supervising the German, UK and US Amazon Seller Central account. • Managing, updating and monitoring product listings and advertising campaigns • Budgeting advertising expenses, regularly investigating and adjusting bids • Performing keyword research, on page optimization and SEO • Creating graphics using Adobe Photoshop and Illustrator

As part of my final project of the MSc Digital Marketing course at Nottingham Business School, I worked within the Marketing and IT department at Boots HQ for six weeks. The research project involved investigating Boots' retail app and finding ways to improve customer engagement and loyalty. Client Presentation Grade: High Distinction

• Communication and problem solving with international customers • Data entry and coordinating orders within the company’s ERP system • Resolving order and inventory problems by investigating data and history • Visiting trade shows and meeting with international key accounts • Creating visuals for sales efforts using Adobe Photoshop and Illustrator • Supporting the e-commerce team with social media work and creative input

Minor in Entrepreneurship.