Elizaveta Vishnyakova

- Owning and executing multi-market paid media strategy across Paid Social & Search for enterprise clients (Nestlé brands, IBM) - Acting as strategic lead for agencies and internal stakeholders, ensuring alignment with business objectives - Managing paid social budget allocation, pacing, & performance governance across EU markets - Translating commercial goals into media plans & KPI performance reporting - Driving performance growth through test & learn frameworks, automation, and AI-supported optimization

- Led end-to-end performance marketing strategy across Paid Social, Paid Search, CRM, and marketplaces (Shopify & AMZN) - Managed annual media budgets, including revenue forecasting, performance planning - Scaled acquisition while maintaining efficiency across Meta, TikTok & Google Ads - Developed and optimized landing pages and conversion funnels (UX/UI structure, copy, creatives) to improve traffic quality & CR - Delivered regular performance reviews, insights & optimization recommendations to leadership

- Supported multi-channel acquisition strategies across Paid Social, SEA, influencer, affiliate, and email marketing - Assisted in client strategy development, reporting, and performance analysis to improve efficiency and quality of conversions - Executed SEO keyword research and developed the SEO-friendly content - Supported creative production & campaign setup across media channels

- Supported brand & social media marketing initiatives across Meta and VK - Set up and optimized SEA campaigns (Google Ads, Yandex) - Conducted performance, market, customer, and competitor analyses - Prepared performance reports and insights for internal stakeholders