Fábio Dias

Setting the strategy and vision and managing the day-to-day tactical operations of the BI team; As Data Analyst I have been responsible to develop and provide data insights of the Customer Support & CRM reports which involving customer loyalty, customer journey and behavior. I have also developed analysis methodologies for the performance marketing teams.

Developing and implementing data visualization for faster and better data driven decision-making. Work on A/B testing and cross-functional collaboration aiming performance improvements and cost reductions. Conception, implementation and further development of web tracking.

Responsible for the conception, planning and implementation of affiliate programs as well as the Twitter Ads channel growth.

Responsible for the user acquisition for mobile social casino apps.

Specialized in mobile performance marketing campaigns. Responsible for the mobile affiliate channel for Non-Incent, Incent and Boost campaigns - Mobile display and mobile video marketing. Also, performing WEB campaigns.

Performance analysis of marketing initiatives focusing on automotive industry with focus on the car aftersales aftermarket.

Experience on mobile VAS (value added services) with special focus on SMS campaigns. Support on site and remotely the marketing team acting as internal expert of Mobile Marketing Campaigns.

Finance Marketing Accounting Statistics