Mag. Ariel Laganá

Recruited to grow Stechs, an early-stage tech startup, in the Latin American market. Developed and executed the marketing and sales strategy. Managed the entire marketing and sales funnel. Helped in developing the business model. • Exceeded annual revenue goals. • Increased opportunities by 500% in 18 months.

Founded my own startup to address unmet Digital Infrastructure needs in the Coworking industry in Berlin. Learned how to go from idea to business by applying Service Design Thinking, Lean Startup and Business Model Canvas (BMC).

Developed and executed the go-to-market strategy for 15+ digital products related to internet CX, service fulfilment and IoT. Developed the value proposition, positioning, messaging, segmentation and competitive analysis. Conducted market research and created the sales collateral. Teamed up with developers, designers, customer support agents, salesmen and other product managers through Agile methodologies. • Successfully launched 3 new products. • Deployed a new corporate website.

Maximized clients’ potential through desirable, feasible and viable IT solutions. Provided technical advice and support to 80+ corporate clients within the Healthcare, Energy and Media verticals. Acted as a focal point for Design Thinking in the presales team. • Met the sales quota for 3 years in a row. • Helped in wining the largest opportunity in the region (USD2.5M in a 3-year contract). • Received off-cycle promotion to head a team of 3 engineers.

Helped in keeping the network and datacenter infrastructure running and improved customer experience through monitoring, maintenance and complex troubleshooting. Provided level-2 technical support to soho and corporate clients. • Met the service-level objectives. • Developed a solution to automate operational tasks (backup, monitoring and performance tests) therefor reducing Ticket Resolution Time and increasing Network Reliability.

Digital Business Strategy, Entrepreneurship, Creativity and Innovation.

e-commerce