Arina Evenkova

- Setting up and leading budgeting, forecasting, and reporting process for the functions (IT, HR, Procurement) - Providing guidelines and policies for countries for monthly closing, forecasting, and budgeting - Setting up monthly OPEX and raw material costing analysis for management team - Participation in pricing decision of the company and recommendation on prices increases for finished goods. - Optimization of processes and improvement of reporting system for more transparently

- Setting up marketing budget and optimizing marketing investment that led to higher ROAS. - Setting up the analysis system for commercial team to improve the company’s steering process. - Harmonizing the financial reporting in the subsidiaries - Preparing monthly management & investor meetings/reporting - Taking part in improvement/formulation of company’s main KPIs - Weekly analysis of company performance (vs week over week/ vs forecast/ vs budget) and presentation to management team

- Being responsible for commercial P&L, preparing sales plans, analysis and strategic views - Participating in decision and performance review meetings and providing recommendations/ information for all strategic business initiatives - Developing gross margin analysis tool - Analysing performance at brand and SKU level, identifying growth and vulnerable products and proposing corresponding actions - Controlling marketing budgets, providing ROI analysis of marketing and promotional activities

- Acted as central point of contact for all financial and control related matters - Prepared financial reporting under IFRS, forecast and cash flow - Set the financial analysis reporting standards and reported the findings with proposed action plan to the management team - Implemented and led the budgeting/forecasting process - Initiated a cost saving project within the company, aimed to lower general business expenses without cutting back staff - Provided financial trainings across business units

- Prepared financial reporting under IFRS - Developed financial analysis reports and business scenarios that became a benchmark for other brands within the company - Improved the control of bonus and discounts process - Regular interaction and presentations with senior management

- Analysed the financial statements and assessed fraud activities - Identified control system deficiencies and proposed prospective solutions - Analysed risks and implemented audit procedures based on results of understanding of business controls

Organizational Behaviour, Business Ethics & Corporate Social Responsibility (CSR) - Module Abroad

Microeconomics, Macroeconomics, Finance