Arina Vedina

- Continuously worked with over 20 clients, 4 of whom were strategically important: developing infographics and photo funnels, creating client presentations, and writing project documentation, including using AI from Adobe Photoshop and other neural networks - Increased CTR and CR of products (an average 20% increase in click-through rates for product cards with infographics, and a 1.5 times higher conversion rate from viewing the product card to adding to the cart compared to the previous photo content)

- Established processes within a team of 4 and effective interaction with other departments - Developed over 20 media plans for school events aimed at increasing sales and attracting the target audience - Created over 400 email newsletters and provided content - Handled technical specifications for shootings, selected ideas and materials - Regularly conducted competitor and target audience analysis, adjusted the school's media plans accordingly - Ensured the growth of all school accounts from 2021 to 2023

- Developed the school's corporate identity from scratch - Created over four landing pages for various school events - Developed unique content for social media, website, and email newsletters to increase engagement - Created and regularly updated video and photo templates for targeted advertising

- Developed corporate identity, logo, and brand book for the company - Created presentation templates and advertising layouts, content for social media, website, and email newsletters - Worked with motion graphics in the preparation of advertising materials - Designed and prepared layouts for printing certificates and other materials