Arnaud REYRE

• Advising major clients on branding, sales performance, ROI improvement, and mobile app promotion • Driving commercial growth through innovation and long-term partnerships • Leading workshops and conferences to train teams on Google Ads & Microsoft Advertising products Managing paid search for: Thalasseo, Officiel des Vacances, Odalys Vacances, Alinéa, Exail

• Leading SEA strategy across 10 European markets • Recruiting, mentoring, and managing a team of 3 specialists • Collaborating with external agencies to ensure performance delivery • Driving omnichannel measurement projects and attribution initiatives • Building the strategic roadmap and forecasting digital budgets

• Overseeing paid search operations across multiple international markets • Analyzing and auditing campaigns on Google Ads, Bing Ads, Yahoo! Gemini, Yandex, and Baidu • Coordinating innovative cross-country projects with local agencies • Delivering monthly performance reports to E-Commerce leadership and local markets • Developing acquisition strategies for search and mobile • Implementing audience segmentation and campaign automation workflows Main brands: Europcar, Goldcar, InterRent, Ubeeqo

• Teaching fundamentals of Search, Display, Remarketing, and Mobile advertising • Preparing students for Google Ads certifications (Search & Display) • Coaching teams for the Google Online Marketing Challenge, helping students manage real €250 budgets for client campaigns

• Leading a team of 5 experts across SEO, SEA, and Trusted Feed • Defining priorities and growing key accounts • Training and supporting sales teams with strategic selling methods Managing accounts for: Voyage-Privé, Se Loger, Amazon, PriceMinister

• Advising large advertisers on their search engine advertising strategies • Coordinating multi-channel campaigns across TV, press, radio, and OOH • Creating, launching, and optimizing campaigns on Google, MSN AdCenter, and Yahoo • Reporting on campaign performance with actionable insights Managing campaigns for: Toyota, Honda, Lancôme, Estée Lauder, MAC Cosmetics, British Airways, Emirates, HP, Whirlpool, Electrolux, Caisse d’Épargne, VirginMega, Intermarché

• Providing strategic and operational SEA consulting for top-tier clients • Managing campaigns on Google, MSN AdCenter, Ouverture, and Miva • Tracking performance and optimizing spend across channels Key clients: PagesJaunes, Peugeot, Société Générale, Logic-Immo, Areva

• Managing SEO strategies for 200+ clients • Defining positioning and keyword strategies, delivering actionable recommendations • Performing content and technical optimizations • Conducting competitive audits, traffic analysis, and performance reporting • Coordinating schedules, follow-ups, and implementation workflows

Web Page, Digital/Multimedia and Information Resources Design

Digital Marketing

Techniques de Commercialisation