Arne Henne (何安)

Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services, including Apple Maps, Microsoft Bing, Facebook, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

• Design and management of sales programs for advertising customers and agencies across different segments in EMEA (Europe, Middle East, Africa). • Selection and management of outsourced sales and service vendors (100+ people, 13 languages). • Representing Facebook for SMB at events and in the media and shaping the community engagement landscape for the DACH (Germany, Austria, Switzerland) region. Organized outstanding flag pole events and significantly increased coverage and sentiment in media.

• Post merger integration of sales & marketing organization including all areas • Central management and ownership of sales & marketing team across Europe (online & traditional media) as well as key European strategic partnerships • Defining pricing & promotion policies for each market & channel • Collaboration with Brand Director, to ensure Albumprinter’s brands and brand architecture are aligned with market needs and defining the go-to-market strategy for all markets and brands

• P&L ownership of all DACH (Germany, Austria, Switzerland) and Benelux (The Netherlands, Belgium) new customer acquisition sales and marketing (SEM, SEO, display, affiliation, email, offline, social media, ambient media, direct mail, TV). • Managerial responsibility of a team of 14 marketers.

• P&L ownership of all DACH (Germany, Austria, Switzerland) and Benelux (The Netherlands, Belgium) new customer acquisition sales and marketing (SEM, SEO, display, affiliation, email, offline, social media, ambient media, direct mail, TV). • Managerial responsibility of a team of 14 marketers.

Web design agency and e-marketing / e-commerce consultancy with focus on small businesses

• P&L responsibility for Swiss market • New channel marketing • Social media

• Online marketing for Germany, Austria, Switzerland • Managerial responsibility within German acquisition marketing team • Lead generation and negotiation of online advertising co-operations with international media owners and agencies • Financial forecasting of revenue and costs • Establishment of marketing and sales plans • Integration of lead management tools • Interviewing of candidates across positions within the European headquarters

• Establishment of direct sales and marketing organization for the North American market (United States, Canada) • Development of the U.S.-office’s operational and organizational structure • Elaboration of feasibility studies • Implementation of IT infrastructure • Building out of service networks across the United States • Management of all marketing channels (online and offline).

• Establishment of long-term strategic partnerships with large multinational organizations • Design of sales plans with focus on fostering demand in the small business sector • Conceptual design and conduction of sales training for call center agents • P&L responsibility for German, Dutch, Scandinavian and APAC market.

• Sales and business development • Key account management • Multinational contract negotiations throughout North America, Europe and APAC • Cross-functional internal coordination of projects across different departments: legal, finance, marketing, creative design, customer care, software engineering.

Acquisition, sales functions and project management

Sales, business development, finance and general management

Preparing job descriptions, CV screening, conduction of phone and face-to-face interviews

General management, business development as well as establishment of operational and organizational structure