Liana Cuta

Lead comprehensive revenue strategy and operations for Romanian promotional products company, managing 5-person sales team (3-15 years tenure) and overseeing strategic enterprise accounts. Direct responsibility for revenue targets, customer success initiatives, and operational excellence across sales, marketing, digital operations, events, and sustainability initiatives.

Founded and scaled HubSpot solutions division within digital marketing agency, developing proprietary go-to-market frameworks, managing HubSpot Platinum Partner relationship, and architecting complete client lifecycle from partnership events through implementation to recurring revenue services. Created Blueprint Framework for pre-sales value demonstration and Rapid Adoption methodology for 3-month enterprise onboarding.

Managed portfolio of enterprise client accounts across automotive, real estate, and technology industries, serving as primary strategic consultant for end-to-end inbound marketing campaigns and HubSpot CRM implementation. Established sales processes, lead nurturing workflows, and marketing automation strategies for B2B clients while optimizing HubSpot platform utilization for campaign performance and revenue attribution.

Developed and executed integrated marketing strategies driving customer acquisition, retention, and revenue growth across CEE region. Collaborated with local marketing teams on content development and digital campaigns while establishing employer branding initiatives in partnership with HR and executive leadership.

Marketing Online, B2B, Marketing Research, SPSS