Arpit Sonker

1- Managed performance marketing campaigns with spends up to 5Cr per month across verticals including Study Abroad, Domestic, and Online markets. 2- Worked with tech teams on event setup, tracking implementation, and resolving attribution issues across platforms. 3- Created and managed dashboards for business overview covering paid performance, lead quality, run rates, and other key marketing metrics.

Worked on YOY analysis of google ads campaigns to help agencies to create media plans. Did city, keyword, keyword types, bid strategy etc level analysis to make strategy for upcoming year. Did an account audit weekly and suggested insights to the agency if required. Coordinated with agency to assist them in providing marketing collaterals, landing pages etc

Analyzed and optimized Google Search Ads and Facebook Ads. Doubled the conversion ratio. Analyzed SEO & campaign reports and suggested changes for optimization & improvements. Managed monthly budget of 50 Lakhs + Managed marketing operations Worked and Planned social media activities and creatives design Analyzed and made reports on agency performance and admissions data for COCA optimization. Analyzed Google Analytics & CRM data to optimize goals or admissions .