Artem Kulakov

Produce concepts, scripts, branded videos and editorial content for Atomic, Kaspersky Daily, Yandex Travel and other clients. Won 4 tender pitches. Developed creative for Hochland, SberDevices, Honor and X5. Wrote narrative and UX copy for an X5 Delivery brand game with ~5,000 players. Write cybersecurity articles as Tom Fosters, published in 9 languages; top piece: 327,000 views. Built Yandex Travel’s B2B blog workflow and doubled output from 2 to 4 articles a month.

Led in-house video/content production, managing two specialists and 5–10 assets monthly. Created OBIBE B2B podcast: 4x view growth and +10,000 subscribers. Produced Condor Carpets case: 384,000 views and ~20 qualified leads. Wrote, hosted and edited a documentary linked to a ~$500k B2B deal. Launched GReAT expert series with 18x category-average views. Owned scripts, vendors, A/B tests and legal/brand approvals.

Built and led a 10-writer team producing ~10 long reads weekly, with reach 60% above regular posts. Set tone of voice, editorial policy and 24/7 UGC moderation. Tracked cost per view and engagement per author to improve formats. Launched localisation into 13 languages with a full cycle under two days. Wrote scripts and briefs for 20+ Anon TV episodes. Helped attract ~3,000 new users monthly and increase traffic 9% in two months.

Developed creative concepts, content briefs and data-driven campaign strategies for Bridgestone, Paramount, TV-3 and TNT. Contributed to brainstorming and pitch development. Created workflow guidelines and detailed task specifications for creative contractors and the design department.

Wrote ~30 conversion-focused case studies in Russian and English for a game localisation studio, working directly with game developers. Used as lead magnets, the case studies brought around 20 new clients, including 7 recurring clients. Remote role.

Produced editorial content, creative campaigns and BTL/PR projects for brand clients. Managed WordPress and Joomla websites, coordinated design teams and creative contributors, and delivered work to tight production deadlines.

Earlier roles across three organisations: Editor-in-Chief at Irktimes magazine, developing the editorial concept and leading a five-person team; Marketing Manager at Baikalov tour operator, producing special projects that added 10% to seasonal traffic and a recurring character-led campaign; Reporter at Pyatnitsa newspaper.